The evidence that makes vendor partnerships actually work

Measurement, Attribution & Intelligence · Managed partner · Adjust

Mobile measurement partner (MMP) and end-to-end app marketing analytics suite spanning six named products: Measure (mobile, web, CTV, PC and console attribution), Analyze (Datascape, AI-powered analytics and reporting), Engage (deep linking via TrueLink), Recommend (AI-driven, next-generation measurement), Automate (marketing operations automation), and Protect (mobile ad fraud prevention). Positioned by AppLovin at acquisition as continuing to operate as an independent, distinctly branded subsidiary, though it now sits inside AppLovin's corporate structure alongside AppLovin's own advertising and game-publishing businesses.

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Creative & Content Technology · Managed partner · Adzymic

Dynamic creative optimization platform for personalised, data-driven banner creative at scale. Source material for this profile is limited — engagement model, HQ, and full product architecture are not yet confirmed and are left blank rather than guessed.

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DSP · Self-serve · Amazon Ads

Programmatic demand-side platform built on Amazon's first-party shopping and streaming signal data. Core positioning: consolidates premium CTV supply (direct integrations across major streaming publishers) into one buying interface with unified audience definitions and cross-publisher frequency control, rather than buying each streaming environment separately with fragmented reporting.

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AI, Martech & Digital Transformation · Managed partner · AnyMind Group

End-to-end influencer marketing, e-commerce enablement, and AI-driven live commerce (AnyLive). Combines Meta, Google and TikTok activation with proprietary platforms across e-commerce, influencer, and digital marketing.

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Measurement, Attribution & Intelligence · Managed partner · AppsFlyer

Independent mobile measurement partner (MMP) and marketing analytics cloud spanning four suites: Measurement (mobile, web, CTV and PC/console attribution, incrementality, fraud protection, creative and product analytics), Deep Linking (web-to-app, QR-to-app, email/text/referral/social-to-app, deferred deep linking), Data Collaboration (data management, audience activation, retail media measurement, data clean room), and Agentic AI (Agent Hub, MCP, AI Assistant).

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Creative & Content Technology · Managed partner · Celtra

Creative automation platform spanning three named products: Creative Automation (GenAI-led production and omnichannel campaign launch), Dynamic Product Ads (custom, on-brand image and video catalog ads), and Creative Enablement (premium rich media and video ad formats). Positions itself as connecting the full creative lifecycle, production through activation and real-time performance insight, into one operating model rather than separate design and trafficking tools.

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Verification, Quality & Brand Safety · Managed partner · Channel Factory

Brand suitability and contextual alignment platform for walled-garden video and social advertising (YouTube, Meta, TikTok). Core technology is ViewIQ, a content categorization engine combining AI/ML/NLP/computer vision with human vetting to classify video content for suitability at scale, used to build inclusion and exclusion lists rather than relying on default platform brand-safety settings alone.

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SSP & Ad Supply · Managed partner · Comcast Advertising

Positioned as an "end-to-end CTV ecosystem": a custom curated marketplace plus media activation, run as an Integrated Sales House offering Direct, Programmatic (IO, PMP, PG) buying paths into FreeWheel as the core ad-serving/SSP technology, with connections to other DSPs beyond FreeWheel itself. Combines owned Comcast/NBCUniversal/Sky inventory with an ad-supported marketplace spanning a large number of third-party FAST and AVOD streaming platforms.

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Retail & Commerce Media · Managed partner · Criteo

Commerce media platform spanning a Commerce DSP (Commerce Max), Commerce SSP (Commerce Grid), and retail monetization (Commerce Yield). Includes a live product-ads integration surfacing inventory within ChatGPT shopping queries.

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SSP & Ad Supply · Managed partner · Digital Turbine

Full-stack mobile growth platform spanning three named product lines: DT Launchpad (app distribution across traditional app stores, on-device preloads, and alternative pathways, including SingleTap, a frictionless install technology that bypasses the app store entirely), DT Ads (full-funnel mobile advertising and monetization, inherited largely from the Fyber and AdColony acquisitions, including DT Exchange, DT FairBid mediation, and DT Offer Wall), and DT Ignite (on-device content and app discovery surfaces, monetizing the device home screen and lock screen experience itself, inherited from the original Digital Turbine/LogiaDeck on-device business). Vendor-stated: 82,000+ SDK-integrated apps, 1 billion+ devices, 3 billion+ users reached.

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DSP · Self-serve · Google

Google's enterprise DSP, positioned as end-to-end campaign management in one tool, spanning media planning, creative development, audience management, buying and measurement, natively integrated with Analytics 360, YouTube inventory, and Google Cloud/BigQuery. Sourced from Google's own official product pages rather than a vendor-provided media kit, given no media kit was available for this entry.

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Verification, Quality & Brand Safety · Self-serve · DoubleVerify

Independent digital media measurement and verification platform built around DV Authentic Ad, an MRC-accredited metric confirming an impression was fraud-free, brand-suitable, viewable and delivered in the correct geography. Core product lines: the DV Media AdVantage Platform for advertisers (Verify: Fraud, Brand Suitability, Context, Viewability, Attention; plus Optimize and Prove modules), DV Neura, DV Publisher Suite (Revenue Analytics, Inventory Quality, Quality Targeting, Authentic Direct), and DV Marketplace Suite. Covers Social Media, CTV and Commerce Media as named channels.

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SSP & Ad Supply · Managed partner · Equativ

Vertically integrated, independent ad tech platform spanning ad serving, SSP, DSP-side buyer tools, curation (Maestro by Equativ), creative ad enhancements, retail media, and agentic AI (a Media Planning Agent and MCP Server). Serves advertisers, publishers and retailers from one stack rather than separate acquired point solutions operating under different brands, following its 2022 consolidation of Smart AdServer, LiquidM and DynAdmic under the single Equativ name.

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Data & Audience Intelligence · Managed partner · Eyeota

Global audience data marketplace and data onboarding/enrichment platform. Core products: Identity (data onboarding and matching), Audience Marketplace (third-party segment access), Omnichannel Advertising (multichannel audience activation), Data Enrichment, Data Onboarding, and Social Advertising audience intelligence. Vendor-stated: 60,000+ segments across 20 verticals in 180 countries, reaching 26 billion+ devices, distributed through 60+ DSP, SSP, retail and social channel integrations.

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Retail & Commerce Media · Self-serve · Grab Holdings

Superapp advertising platform spanning both online and offline (out-of-home) formats across Grab's ride-hailing, food delivery, grocery delivery and financial services ecosystem. Ad formats include native Masthead, Native Image/Video, Rewarded Image/Video/Lead Generation, GrabFood home-screen and search placements, and physical out-of-home formats (car wraps, bike boards). A self-serve Ad Manager lets any merchant launch an ad in a vendor-stated 3 minutes without dedicated marketing expertise, alongside a managed-service path for enterprise brands (the McDonald's and Coca-Cola case studies below).

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SSP & Ad Supply · Managed partner · Index Exchange

Global independent supply-side platform enabling media owners to monetize inventory across web, app, streaming TV, and other formats, and enabling buyers/DSPs to reach that inventory through real-time auctions. Core products: Index Marketplaces (an omnichannel platform for sell-side decisioning, curation, data activation, AI algorithms and carbon measurement built by third parties on top of Index's infrastructure) and Index Cloud (launched in closed beta 2026: a neutral compute environment letting partners run their own models, data and decisioning logic directly inside Index's exchange infrastructure, closer to where impressions originate).

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SSP & Ad Supply · Managed partner · InMobi

Mobile-first advertising platform combining owned direct publisher supply (SDK embedded in-app, giving hardware/OS-level data access) with a full managed-service layer on top, creative production, campaign execution, and measurement. Genuinely spans a self-serve-to-fully-managed spectrum: Open Exchange (self-serve RTB, no curation) through Auction Packages (pre-curated, always-on) through Standard Deals/PMPs (custom, audience-targeted) to Brand IO/Managed Services (InMobi runs the full campaign end to end, fixed CPM pricing). The case studies reviewed are overwhelmingly from the managed-service end of that spectrum, not the self-serve one.

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Creative & Content Technology · Managed partner · Innovid

Independent, omnichannel ad tech platform spanning ad authoring, ad serving/digital and social ad management, audience management, cross-channel measurement (reach & frequency, outcomes, verification), and optimization (creative elements, supply path, frequency). Flashtalking, the independent ad server founded 2001 in London, was acquired by Mediaocean in 2021 and fully merged into Innovid (CTV/video ad tech, founded circa 2007) in early 2025; former Flashtalking clients now sign in through a distinct "migrated from Flashtalking" portal, and the surviving product and brand is Innovid, not Flashtalking.

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Verification, Quality & Brand Safety · Managed partner · Integral Ad Science

Digital media measurement and optimization platform built around Quality Impressions, IAS's Media Rating Council-accredited metric verifying that an ad was served to a real person, was viewable on-screen, and appeared in a brand-safe, suitable environment in the correct geography. Covers ad fraud, ad verification, brand safety and suitability, contextual targeting, efficiency and optimization, viewability, and attention, across CTV/video, open web, social platforms, mobile/in-app, and digital audio.

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DSP · Self-serve · KNOREX

Self-serve, full-stack cross-channel platform built around a proprietary real-time bidding engine, unifying open programmatic buying with walled-garden campaign management (Meta, Google, LinkedIn, TikTok, Email, Search) in one interface. KAIROS is the vendor's named AI/ML engine underneath, handling smart bidding, adaptive KPI-based budget optimisation, and contextual targeting for cookieless environments.

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Measurement, Attribution & Intelligence · Managed partner · Kochava

Omnichannel measurement and attribution platform combining mobile measurement partner (MMP) services with marketing mix modeling, deep linking, fraud prevention, and a Supply Performance System for publishers (Atlas Performance). Vendor-stated: processes 10+ billion events daily across mobile, web, CTV, out-of-home and offline channels within a single attribution engine, and offers Free App Analytics for early-stage apps alongside its full paid platform.

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Retail & Commerce Media · Self-serve · Lazada

Retail media advertising suite for Lazada, split into On-Platform Solutions (Sponsored Max, Mega Sales Accelerator, Sponsored Discovery, Sponsored Brand Boost, Sponsored Brand Search, Sponsored Display) and Off-Platform Solutions (Sponsored Affiliate, Direct Matching, External Traffic Campaign, Sponsored Media, and Collaborative Ads run through both Meta and Google, including a named "Performance Max for Lazada" integration). Vendor-stated (lazadasolutions.com, 2026): more than 400,000 brands and sellers have used the platform.

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Video, CTV & Emerging Media · Managed partner · LG Ad Solutions

Connected TV and cross-screen advertising platform built on proprietary automatic content recognition (ACR) data from LG Smart TVs, offering one-stop planning, activation and measurement across LG CTV inventory and other viewing platforms. Structured around three named pillars: Data (deterministic ACR-based targeting, enhanced by data partnerships and first-party data integration), Media (Smart TV placements including Home Screen ad units across the "LG Universe"), and Outcomes (KPI-driven, measurable results). Vendor-stated: 49 million US LG Smart TVs and 216 million LG Smart TVs globally.

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Identity & Data Infrastructure · Managed partner · LiveRamp

Data collaboration and identity resolution platform built around RampID, an interoperable identifier connecting first-, second- and third-party data across platforms, clouds and channels. Core capabilities: identity resolution and translation, segmentation and activation, a data marketplace, enrichment, data monetization, clean room technology, and a conversion program (CAPI-style conversion APIs). Vendor-stated: 500+ global technology and data partners, 600+ top advertisers and brands in its monetization ecosystem, and reach into destinations including Disney, Hulu, Pinterest, Snap, Spotify, Netflix and TikTok.

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Video, CTV & Emerging Media · Managed partner · Locala

Location-intelligence platform for real-time geo-targeting, DOOH-to-mobile activation and footfall attribution, rather than a traditional programmatic exchange or DSP. Core positioning: markets are geographically uneven, so media planning and activation should adapt at the local/area level (dynamic catchment areas, isochrone proximity), not run on a single national assumption.

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Video, CTV & Emerging Media · Managed partner · LoopMe

AI-powered brand performance platform built around PurchaseLoop™, a patented system that optimises media toward brand and business outcomes, awareness, consideration, purchase intent, recall, favourability, site/store visits, sales, rather than proxy metrics like clicks or viewability. Offered across three buying models: Managed Service, self-serve Programmatic, and an Always-On Deals Library. Creative Studio and measurement are built specifically around mobile, CTV and digital video formats, with brand-lift-style outcomes as the primary success metric, not performance-KPI optimisation.

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SSP & Ad Supply · Self-serve · Magnite

Independent SSP with a stated specialism in CTV (ad-server synergies built specifically for CTV), global omnichannel publisher access, and a buying spectrum from fully self-service (ClearLine, for premium CTV/OTT/Online Video) through curated auction packages to managed PMPs. Also offers a curator marketplace (DV+) letting third-party curators overlay targeting onto Magnite's supply via a self-serve UI.

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Trading Desk & Media Activation · Managed partner · MiQ

Omnichannel programmatic activation across CTV/OTT, online video, social video and audio. AI-powered data harmonization and decisioning. Measurement suite includes attention measurement, always-on brand lift, footfall attribution, and cross-channel impact via data clean rooms.

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DSP · Managed partner · Nexxen International

Full-stack programmatic platform spanning data (Nexxen Discovery, real-time analysis of 3.4B daily content engagements), demand (Nexxen DSP), supply, measurement and creative (Nexxen Studio). Proprietary ACR TV data via an exclusive VIDAA smart-TV partnership in Australia, extended through 2030.

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Measurement, Attribution & Intelligence · Managed partner · Nielsen

Cross-media audience measurement platform unifying TV, streaming, digital and audio audience data into one currency-grade view. Sits alongside Nielsen's broader solution set: Media planning (audience segmentation, market intelligence, scenario planning), Marketing optimization (marketing outcomes, sports and games measurement), and Gracenote content metadata (audio, sports and video metadata, contextual video data).

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Data & Audience Intelligence · Managed partner · Ogury

Persona-based cross-screen advertising platform built for a de-identified, signal-loss environment. Combines zero-party survey data, contextual/semantic signals, bid-request-level context, and third-party data partnerships into reusable audience Personas, activated through Ogury own SSP and formats plus programmatic channels. Vendor-stated: 2.5B+ unique devices reached monthly across 19 countries.

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SSP & Ad Supply · Self-serve · OpenX

Independent supply-side platform positioning itself on inventory quality and supply-path efficiency specifically, rather than raw scale. Core argument (stated directly in materials reviewed): the top SSPs already provide near-identical access to commodity supply, so differentiation has to come from quality controls, direct publisher relationships, and reduced request duplication rather than volume alone.

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Trading Desk & Media Activation · Managed partner · Teads

Performance-focused native advertising and content discovery platform for the open internet, founded 2006 in Israel by Yaron Galai and Ori Lahav (both former Israeli Navy officers) and headquartered in New York. Now operates as Outbrain Direct Response (ODR), a subsidiary brand of Teads following Outbrain's February 2025 acquisition of Teads and the combined company's rename. Pioneered native ad recommendation widgets (the "recommended for you" boxes historically seen on major news sites) and has since repositioned specifically around direct-response and lead-generation performance, particularly for affiliate and search-buyer verticals.

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Trading Desk & Media Activation · Managed partner · Perion Network

AI-native execution operating system spanning CTV, DOOH, audio, YouTube, Meta, TikTok, websites and search, built around Outmax, an AI optimization agent that reallocates spend and pacing across channels and walled gardens in real time. Serves both advertisers (predictive planning, omnichannel activation, adaptive creative, autonomous optimization, transparency) and media owners (supply orchestration, auction optimization, demand management, analytics, platform efficiency).

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Verification, Quality & Brand Safety · Managed partner · Pixalate

Ad fraud protection, privacy and compliance analytics platform spanning Connected TV, Mobile Apps and Websites. Core products: Analytics (fraud, brand safety and viewability monitoring), Blocking (pre-bid invalid-traffic prevention), Media Rating Terminal or MRT (a discovery and evaluation tool used directly by named customers Criteo and LinkedIn to vet supply quality), and Publisher/Seller Trust Indexes (public rankings of app and SSP quality). Also produces free, publicly published research: quarterly regional IVT benchmark reports, an SDK Trust Index (source-code audits of ad/data-broker SDKs), an OpenEPG Show Index (CTV/mobile show-level rankings), a Know Your Developer child-safety tool, and an open-source AdFraud IOC-DB threat-intelligence feed.

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SSP & Ad Supply · Self-serve · PubMatic

Independent SSP positioned as "full-stack ad tech, fueled by sell-side tech," connecting publishers, app developers, commerce media networks and data providers on the supply side to DSPs, agencies and advertisers on the demand side. Named product suite includes Activate, Convert, OpenWrap (header-bidding wrapper), Identity Hub and Connect, organised around Quality & Control, Data & Audiences, and Formats & Devices.

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DSP · Managed partner · Quantcast

Managed-service DSP positioned around autonomous, goal-based optimisation (Q+) built on Quantcast's own first-party Audience Graph rather than third-party segment data. Core pitch is that restrictive pre-bid and third-party-segment targeting shrinks the usable bid pool and inflates CPM (vendor-cited: 2-7x for pre-bid blocking, 4-5x for third-party segments), and that a broader, AI-scored open-internet approach avoids that inefficiency.

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Video, CTV & Emerging Media · Self-serve · Roku

Connected TV advertising platform spanning Roku's owned inventory (The Roku Channel, Roku City, Roku Home Screen) and third-party streaming publishers, unified under OneView, an ad platform integrating Roku's first-party TV identity data with the demand-side/attribution tools of dataxu (acquired by Roku in November 2019). A separate, more self-serve product, Roku Ads Manager, targets smaller advertisers and DTC brands with Shopify integration and simplified campaign setup.

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Video, CTV & Emerging Media · Managed partner · Samsung Electronics

Samsung Electronics' advertising ecosystem spanning Smart TV, mobile, desktop and other Samsung devices, centered on Samsung TV Plus (Samsung's free ad-supported streaming/FAST service) and Home UI placements on Samsung Smart TVs. Positioned around deterministic, device-level first-party data rather than third-party trackers, since Samsung sits at the hardware/software/advertising intersection as a device manufacturer, not just a media owner.

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Video, CTV & Emerging Media · Managed partner · SeenThis

Video advertising technology built on adaptive bitrate streaming: video is broken into segment-by-segment pieces and streamed rather than downloaded, with quality and data optimised per segment for the user's actual device and connection. The core pitch is display-inventory economics with premium-video quality, no file-size limits, instant loading, avoiding the CPM premium of dedicated video/out-stream inventory. Offered across three activation models: Media (fully managed, guaranteed KPI delivery), Marketplace (curated DealID activated through the client's own DSP), and Streaming Technology (pure tech access licensed into an existing DSP workflow, no change to how the trading team already operates).

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Retail & Commerce Media · Self-serve · Sea Limited

Retail media advertising platform native to Shopee, Southeast Asia's largest e-commerce marketplace by gross merchandise value. Sellers advertise directly on-platform (Product Search Ads, Shop Search Ads, Discovery Ads, Display Ads, Boost Ads) and, per the Singapore storefront's own navigation, can also route Google Ads and Facebook Ads campaigns through Shopee as an "off-platform ads" management layer, positioning Shopee itself as an ad intermediary beyond its own marketplace inventory.

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Creative & Content Technology · Managed partner · Smartly

AI advertising platform combining three named suites: Creative (design, personalize and scale ads across platforms), Media (automated cross-channel campaign launch, management and budget optimization), and Intelligence (cross-campaign performance insights, including a named Brand Pulse product for real-time brand measurement). Smartly Synapse is positioned as the newer unifying layer across planning, execution and optimization. Started as a Facebook-only automation tool and expanded, via the 2022 Ad-Lib.io acquisition specifically, into the Google ecosystem (YouTube, DV360, Google Ads), plus Connected TV (200+ streaming services claimed) and Open Web/DSP activation.

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Video, CTV & Emerging Media · Self-serve · Spotify Technology S.A.

Audio-first advertising platform spanning Audio, Video, Podcast, Display and Carousel ad formats, bought either self-serve via Spotify Ads Manager or through managed/custom deals. Runs on Spotify's free, ad-supported tier, reaching a vendor-stated 777 million+ monthly active users. Also operates Spotify Ad Exchange, a programmatic marketplace for audio inventory.

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Data & Audience Intelligence · Data provider · SQREEM Technologies

Cognitive AI audience intelligence platform translating behavioral and content-engagement signals into activatable audience segments. Activates through third-party DSP/SSP partners rather than running campaigns directly.

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DSP · Self-serve · StackAdapt

Independent, self-serve programmatic DSP positioned around AI applied across the full campaign lifecycle: reach/targeting, creative production, and workflow. Ivy is the named AI-first workspace for campaign planning, execution and analysis, distinct from the media-buying engine itself. Holds a real, current partnership with OpenAI enabling advertising within ChatGPT.

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SSP & Ad Supply · Managed partner · SWYM.ai

Algorithmic curation and decisioning layer sitting between DSP and SSP, built around SmartCurate/SCaLE (Smart Curation and Learning Engine), which learns from both buy-side and sell-side signals in real time to identify high-performing inventory ("Cherries") and filter out poor-performing or fraudulent inventory ("Lemons") before a bid is placed. Runs as a standard PMP inside a buyer's existing DSP, requiring no new platform or workflow change. A newer, more self-serve product line, SelfCurate, is described as the industry's first AI-native self-curation solution for programmatic media.

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Creative & Content Technology · Self-serve · Taboola

Self-serve native advertising platform distributing sponsored content across a 9,000+ publisher network. Includes Predictive Audience lookalike targeting built on past-conversion data.

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Video, CTV & Emerging Media · Managed partner · Teads

Omnichannel video and CTV advertising platform, positioned around direct publisher/CTV supply relationships and full-funnel outcomes (attention through conversion). Vendor-stated: #1 most direct supply path on the open internet, 100% MFA-free environment. Includes a free in-house creative studio (Atelier) and a Joint Business Partner (JBP) program offering test-and-learn measurement support.

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DSP · Self-serve · The Trade Desk

Independent DSP built around open-internet omnichannel activation, positioned explicitly against walled-garden (social/search) buying and against fragmented multichannel buying (multiple siloed IOs) in favour of connected, single-platform frequency and measurement control across CTV, video, audio, DOOH, native and display.

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Video, CTV & Emerging Media · Managed partner · Vistar Media

End-to-end programmatic digital-out-of-home (DOOH) stack: a demand-side platform (Vistar DSP) for buyers, a supply-side platform (Vistar SSP) for media owners, an ad server for automated campaign delivery and yield, and Cortex, a device and content management system (CMS) for signage networks. At acquisition (T-Mobile, Jan 2025), Vistar's network spanned more than 1.1 million digital screens from approximately 370 media owners, serving more than 3,000 brand advertisers globally.

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Verification, Quality & Brand Safety · Managed partner · Zefr

AI-powered, multi-modal content classification platform for brand safety, suitability and misappropriation across YouTube, Meta, TikTok and Snapchat. Ingests video, audio, imagery, text and metadata, applies AI classification, then routes uncertain cases through human review via a patented Human-in-the-Loop process. Two main product lines: Zefr Media Services (a managed media buying team) and Data Solutions (programmatic activation and verification), plus Zefr Labs, an innovation arm for AI and emerging platforms.

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