The evidence that makes vendor partnerships actually work

Creative & Content Technology · Managed partner · Adzymic

Dynamic creative optimization platform for personalised, data-driven banner creative at scale. Source material for this profile is limited — engagement model, HQ, and full product architecture are not yet confirmed and are left blank rather than guessed.

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DSP · Self-serve · Amazon Ads

Programmatic demand-side platform built on Amazon's first-party shopping and streaming signal data. Core positioning: consolidates premium CTV supply (direct integrations across major streaming publishers) into one buying interface with unified audience definitions and cross-publisher frequency control, rather than buying each streaming environment separately with fragmented reporting.

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AI, Martech & Digital Transformation · Managed partner · AnyMind Group

End-to-end influencer marketing, e-commerce enablement, and AI-driven live commerce (AnyLive). Combines Meta, Google and TikTok activation with proprietary platforms across e-commerce, influencer, and digital marketing.

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Verification, Quality & Brand Safety · Managed partner · Channel Factory

Brand suitability and contextual alignment platform for walled-garden video and social advertising (YouTube, Meta, TikTok). Core technology is ViewIQ, a content categorization engine combining AI/ML/NLP/computer vision with human vetting to classify video content for suitability at scale, used to build inclusion and exclusion lists rather than relying on default platform brand-safety settings alone.

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SSP & Ad Supply · Managed partner · Comcast Advertising

Positioned as an "end-to-end CTV ecosystem": a custom curated marketplace plus media activation, run as an Integrated Sales House offering Direct, Programmatic (IO, PMP, PG) buying paths into FreeWheel as the core ad-serving/SSP technology, with connections to other DSPs beyond FreeWheel itself. Combines owned Comcast/NBCUniversal/Sky inventory with an ad-supported marketplace spanning a large number of third-party FAST and AVOD streaming platforms.

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Retail & Commerce Media · Managed partner · Criteo

Commerce media platform spanning a Commerce DSP (Commerce Max), Commerce SSP (Commerce Grid), and retail monetization (Commerce Yield). Includes a live product-ads integration surfacing inventory within ChatGPT shopping queries.

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DSP · Self-serve · Google

Google's enterprise DSP, positioned as end-to-end campaign management in one tool, spanning media planning, creative development, audience management, buying and measurement, natively integrated with Analytics 360, YouTube inventory, and Google Cloud/BigQuery. Sourced from Google's own official product pages rather than a vendor-provided media kit, given no media kit was available for this entry.

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Verification, Quality & Brand Safety · Self-serve · DoubleVerify

Independent media quality and verification platform (DV Media AdVantage), built around three functions: Verify (media quality), Optimise (ad performance), Prove (campaign outcomes). Activates as segments integrated directly into a buyer's existing DSP, SSP or ad server, rather than operating as a standalone buying platform itself.

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SSP & Ad Supply · Managed partner · InMobi

Mobile-first advertising platform combining owned direct publisher supply (SDK embedded in-app, giving hardware/OS-level data access) with a full managed-service layer on top, creative production, campaign execution, and measurement. Genuinely spans a self-serve-to-fully-managed spectrum: Open Exchange (self-serve RTB, no curation) through Auction Packages (pre-curated, always-on) through Standard Deals/PMPs (custom, audience-targeted) to Brand IO/Managed Services (InMobi runs the full campaign end to end, fixed CPM pricing). The case studies reviewed are overwhelmingly from the managed-service end of that spectrum, not the self-serve one.

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DSP · Self-serve · KNOREX

Self-serve, full-stack cross-channel platform built around a proprietary real-time bidding engine, unifying open programmatic buying with walled-garden campaign management (Meta, Google, LinkedIn, TikTok, Email, Search) in one interface. KAIROS is the vendor's named AI/ML engine underneath, handling smart bidding, adaptive KPI-based budget optimisation, and contextual targeting for cookieless environments.

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Video, CTV & Emerging Media · Managed partner · Locala

Location-intelligence platform for real-time geo-targeting, DOOH-to-mobile activation and footfall attribution, rather than a traditional programmatic exchange or DSP. Core positioning: markets are geographically uneven, so media planning and activation should adapt at the local/area level (dynamic catchment areas, isochrone proximity), not run on a single national assumption.

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Video, CTV & Emerging Media · Managed partner · LoopMe

AI-powered brand performance platform built around PurchaseLoop™, a patented system that optimises media toward brand and business outcomes, awareness, consideration, purchase intent, recall, favourability, site/store visits, sales, rather than proxy metrics like clicks or viewability. Offered across three buying models: Managed Service, self-serve Programmatic, and an Always-On Deals Library. Creative Studio and measurement are built specifically around mobile, CTV and digital video formats, with brand-lift-style outcomes as the primary success metric, not performance-KPI optimisation.

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SSP & Ad Supply · Self-serve · Magnite

Independent SSP with a stated specialism in CTV (ad-server synergies built specifically for CTV), global omnichannel publisher access, and a buying spectrum from fully self-service (ClearLine, for premium CTV/OTT/Online Video) through curated auction packages to managed PMPs. Also offers a curator marketplace (DV+) letting third-party curators overlay targeting onto Magnite's supply via a self-serve UI.

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Trading Desk & Media Activation · Managed partner · MiQ

Omnichannel programmatic activation across CTV/OTT, online video, social video and audio. AI-powered data harmonization and decisioning. Measurement suite includes attention measurement, always-on brand lift, footfall attribution, and cross-channel impact via data clean rooms.

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DSP · Managed partner · Nexxen International

Full-stack programmatic platform spanning data (Nexxen Discovery, real-time analysis of 3.4B daily content engagements), demand (Nexxen DSP), supply, measurement and creative (Nexxen Studio). Proprietary ACR TV data via an exclusive VIDAA smart-TV partnership in Australia, extended through 2030.

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SSP & Ad Supply · Self-serve · OpenX

Independent supply-side platform positioning itself on inventory quality and supply-path efficiency specifically, rather than raw scale. Core argument (stated directly in materials reviewed): the top SSPs already provide near-identical access to commodity supply, so differentiation has to come from quality controls, direct publisher relationships, and reduced request duplication rather than volume alone.

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SSP & Ad Supply · Self-serve · PubMatic

Independent SSP positioned as "full-stack ad tech, fueled by sell-side tech," connecting publishers, app developers, commerce media networks and data providers on the supply side to DSPs, agencies and advertisers on the demand side. Named product suite includes Activate, Convert, OpenWrap (header-bidding wrapper), Identity Hub and Connect, organised around Quality & Control, Data & Audiences, and Formats & Devices.

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DSP · Managed partner · Quantcast

Managed-service DSP positioned around autonomous, goal-based optimisation (Q+) built on Quantcast's own first-party Audience Graph rather than third-party segment data. Core pitch is that restrictive pre-bid and third-party-segment targeting shrinks the usable bid pool and inflates CPM (vendor-cited: 2-7x for pre-bid blocking, 4-5x for third-party segments), and that a broader, AI-scored open-internet approach avoids that inefficiency.

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Video, CTV & Emerging Media · Managed partner · SeenThis

Video advertising technology built on adaptive bitrate streaming: video is broken into segment-by-segment pieces and streamed rather than downloaded, with quality and data optimised per segment for the user's actual device and connection. The core pitch is display-inventory economics with premium-video quality, no file-size limits, instant loading, avoiding the CPM premium of dedicated video/out-stream inventory. Offered across three activation models: Media (fully managed, guaranteed KPI delivery), Marketplace (curated DealID activated through the client's own DSP), and Streaming Technology (pure tech access licensed into an existing DSP workflow, no change to how the trading team already operates).

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Data & Audience Intelligence · Data provider · SQREEM Technologies

Cognitive AI audience intelligence platform translating behavioral and content-engagement signals into activatable audience segments. Activates through third-party DSP/SSP partners rather than running campaigns directly.

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DSP · Self-serve · StackAdapt

Independent, self-serve programmatic DSP positioned around AI applied across the full campaign lifecycle: reach/targeting, creative production, and workflow. Ivy is the named AI-first workspace for campaign planning, execution and analysis, distinct from the media-buying engine itself. Holds a real, current partnership with OpenAI enabling advertising within ChatGPT.

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Creative & Content Technology · Self-serve · Taboola

Self-serve native advertising platform distributing sponsored content across a 9,000+ publisher network. Includes Predictive Audience lookalike targeting built on past-conversion data.

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Video, CTV & Emerging Media · Managed partner · Teads

Omnichannel video and CTV advertising platform, positioned around direct publisher/CTV supply relationships and full-funnel outcomes (attention through conversion). Vendor-stated: #1 most direct supply path on the open internet, 100% MFA-free environment. Includes a free in-house creative studio (Atelier) and a Joint Business Partner (JBP) program offering test-and-learn measurement support.

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DSP · Self-serve · The Trade Desk

Independent DSP built around open-internet omnichannel activation, positioned explicitly against walled-garden (social/search) buying and against fragmented multichannel buying (multiple siloed IOs) in favour of connected, single-platform frequency and measurement control across CTV, video, audio, DOOH, native and display.

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