About
Written by the people who run the stack, not the people who sell it.
Adkeen is an APAC operator intelligence platform for marketing technology — benchmarks, vendor intelligence and how-to guidance grounded in real field evidence.
Independence
MarTech Library rankings are never paid for. No vendor can buy a position, a rating, or a place in a comparison.
Why this exists
For as long as most of us have worked in the region, the intelligence available to APAC marketing practitioners has been curated from somewhere else. Global publishing houses — WARC, Marketing Interactive, Campaign Asia, Ad Age — do useful work, but they publish about the market rather than from inside it. The benchmark you are handed was rarely produced by anyone who had to defend a media plan in Jakarta, reconcile consent coverage in Sydney, or explain a CPM swing in Manila.
The knowledge that actually moves a campaign lives in the heads of the people running the stack day to day: in campaign teams, in QA checklists, in the workaround someone found at 11pm before a launch. Almost none of it is written down anywhere a practitioner can find it.
Adkeen is an attempt to write it down.
Who builds it
Adkeen is built by an APAC marketing practitioner, for APAC marketing practitioners. Not an analyst firm, not a media brand, not a vendor with a content arm. One person who works in this market started writing down what was missing, and built the platform around it.
There is no team roster on this page because there is no team roster to publish yet. Inventing one would be the first thing on this site that wasn't true, and the whole point is that everything here can be checked.
How the evidence works
Benchmarks start from publicly available evidence, shown with their source, methodology and caveats — then practitioners correct them. Where there is no defensible number, the page says so instead of showing one.
Vendor profiles in the MarTech Library are assembled from primary sources and practitioner reviews. Rankings, ratings and comparisons are never paid for, and no commercial relationship changes what a profile says.
How-Tos are single-task guides written from real campaign work, with the prompts and checklists included rather than described.
Where we actually are
Early, and honest about it
This is an early-stage platform. The practitioner community is still being built — some benchmarks have thin evidence, some vendor profiles are still awaiting their first review, and several questions in the community have no accepted answer yet. Those gaps are shown as gaps.
If you work in marketing technology in Asia Pacific, the useful thing you can do is not read — it is contribute. One review, one benchmark data point, one answer. The first contributors shape what this becomes.
The first 100 practitioners to sign up from each country get full access for life. After that, a monthly subscription applies.