Why Adkeen
The operating knowledge behind APAC marketing technology.
Marketing technology moves quickly. The knowledge needed to use it well is often scattered across campaign teams, partner decks, spreadsheets, private conversations and years of practitioner experience.
Adkeen brings it together.
APAC performance benchmarks. A technology intelligence library. Practical playbooks. A practitioner glossary. And a community built around sharing what actually happens in the field.
No sales pitch. No anonymous averages without context. No pretending the industry is simpler than it is.
Just useful knowledge, continuously tested and improved by the people doing the work.
Where to start
Four places practitioners come back to each week.
Intelligence
Breaking changes and practitioner takes, published only when they're actionable.
MarTech Library
Vendor profiles and reviews written by teams running the stack in region.
Benchmarks
Medians for time-to-launch, cost per profile and consent coverage across APAC.
How-Tos
Short single-task guides with copyable AI prompts you can run today.
Intelligence
Latest Take · 31 Aug 2026 · 9 min read
AI Didn't Replace the Ad Industry's Work. It Just Showed Which Half Was Never That Hard.
Enquiries at Singapore's AI ad studios are up four to five times in six months. Agoda scaled one campaign from 64 video adaptations to 720 a month. And WPP, eighteen months into promising clients it would charge for outcomes instead of hours, still has exactly one client actually paying that way. Put those two facts together and the real answer to "has AI changed advertising" starts to come into focus.
Read the Take →Research before you commit
Or browse the Glossary for definitions behind every metric.