Why Adkeen

Public evidence first. Then the practitioners correct it.

Written by the people who run the stack, not the people who sell it.

Marketing technology moves quickly. The knowledge needed to use it well is often scattered across campaign teams, partner decks, spreadsheets, private conversations and years of practitioner experience.

Adkeen brings it together.

APAC performance benchmarks. A technology intelligence library. Practical playbooks. A practitioner glossary. And a community built around sharing what actually happens in the field.

No sales pitch. No anonymous averages without context. No pretending the industry is simpler than it is.

Just useful knowledge, continuously tested and improved by the people doing the work.

The first 100 practitioners to sign up from each country get full access for life. After that, a monthly subscription applies. Adkeen is free for everyone today — no payment details are collected.

Where to start

Four places practitioners come back to each week.

Intelligence

Latest Take · 25 Sept 2026 · 7 min read

ChatGPT Ads Has Measurement. What It Doesn't Have Is a Referee.

ChatGPT Ads went live across Southeast Asia and Taiwan this week with all five holding companies signed on and a $1 billion run rate behind it. The popular read is that measurement isn't ready. The more useful read is that measurement exists, and every number in it comes from OpenAI or its commercial partners.

Read the Take →

Research before you commit

Or browse the Glossary for definitions behind every metric.