Technology profile · Managed partner

Criteo logoCriteo Commerce Media

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Pricing model
Not disclosed
Category
Retail & Commerce Media
Engagement type
Managed partner
HQ
Not disclosed

Full Detail adds: Capability detail (3) · Measurement detail (2) · Partner ecosystem (9) · Case study evidence notes (1) — further down this page.

What it is

Commerce media platform spanning a Commerce DSP (Commerce Max), Commerce SSP (Commerce Grid), and retail monetization (Commerce Yield). Includes a live product-ads integration surfacing inventory within ChatGPT shopping queries.

Financial standing

CRTO

NASDAQ

Publicly traded
Check current market data ↗

For context only, not financial advice. Figures move daily, check the linked source for current data.

Rating dimensions · Managed partner

Account management
Awaiting evidence
Campaign performance
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Contract flexibility
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Scale across markets
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Support responsiveness
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Reporting quality
Awaiting evidence

These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.

Product architecture

  • 01Commerce Growth — customer acquisition and retention performance platform
  • 02Commerce Max — Commerce Media DSP for enterprise
  • 03Commerce Grid — next-generation SSP for media owners, agencies and retailers
  • 04Commerce Yield — monetisation platform for retailers

Distinctive asset

18,000+ brands and retailers as clients; 1,300+ direct publisher partners covering 75% of comScore's top 200 sites. Commerce audience data activates via Deal ID across 60+ third-party DSPs. A live integration places product ads inside ChatGPT shopping-intent conversations.

Market coverage

Global, 18,000+ brands and retailers as clients, 1,300+ direct publisher partners covering 75% of comScore's top 200 sites.

Case studies

Auto World vertical, OpenAI x Criteo pilot (Apr–Jun 2026)

37% of new-user landed clicks came through the OpenAI x Criteo channel versus 63% sitewide baseline — the channel over-indexes on reaching genuinely new users, not repeat visitors.

Vendor-reported, not independently verified

1000+ brands live in OpenAI-integration campaigns as of the pilot period

Named testimonials from HP (Colleen Gomez, Global Head of Channel eCommerce), Best Buy (Amy Adams, VP of Media), and VistaPrint (Garima Singh, Senior Manager of Paid AI Media), each describing early but encouraging results specifically from the discovery-oriented, not-already-in-ecosystem nature of the channel.

Vendor-reported, not independently verified

Capability detail

3 channel-level capability breakdowns, each with a "so what" for planners.

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Measurement detail

2 measurement definitions and what they mean in practice.

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Partner ecosystem

9 named platform and measurement partnerships.

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Practitioner reviews

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Practitioner notes

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