Technology profile · Managed partner

Perion One

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Pricing model: Not disclosed
Category: Trading Desk & Media Activation
Engagement type: Managed partner
HQ: Israel

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Summary Full Detail

Full Detail adds: Case study evidence notes (3) — further down this page.

What it is

AI-native execution operating system spanning CTV, DOOH, audio, YouTube, Meta, TikTok, websites and search, built around Outmax, an AI optimization agent that reallocates spend and pacing across channels and walled gardens in real time. Serves both advertisers (predictive planning, omnichannel activation, adaptive creative, autonomous optimization, transparency) and media owners (supply orchestration, auction optimization, demand management, analytics, platform efficiency).

Financial standing

PERI

Nasdaq Global Select Market; also listed on the Tel Aviv Stock Exchange (TASE: PERI)

Publicly traded

Publicly traded, dual-listed

Market cap intentionally not stored as a static figure here since share price is live and fluctuates; use the Google Finance link for a current quote. Third-party trackers place recent market capitalization in the low-to-mid 400 million dollar range (2025 data points), but this moves daily and should not be quoted as current without checking the live source.

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For context only, not financial advice. Figures move daily, check the linked source for current data.

Rating dimensions · Managed partner

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Product architecture

01For advertisers: Predictive Planning (forecast performance before spend), Omnichannel Activation (one solution across channels), Adaptive Creative (creative that adjusts to performance in real time), Autonomous Optimization (Outmax optimizes continuously), and Transparency and Control (full visibility into spend and performance).
02For media owners: Supply Orchestration (unifies every format into one coordinated stack), Auction Optimization (selects the highest-yield path before the auction), Demand Management (unlocks incremental demand), Analytics and Transparency (full auction visibility), and Platform Efficiency (lightens the ad stack to lift speed and revenue).
03Outmax: the AI optimization agent inside Perion One, described as reading signals continuously and reallocating spend, pacing and audience allocation in real time across both Perion-native inventory and external platforms (YouTube, Meta, The Trade Desk, DV360 named specifically).
04Channel coverage as listed in Perion's own site navigation: CTV, Digital Out-of-Home, Audio, YouTube, Meta, TikTok, Websites, and Search Engines.
05Ask Perion: described as an agentic, conversational interface that interprets performance and explores scenarios, positioned as a natural-language layer over the optimization and reporting stack rather than a separate product.

Distinctive asset

One of the few platforms that pairs a full DOOH stack (Perion's DOOH business is Hivestack, a Montreal-founded programmatic DOOH company acquired December 2023 for 100 million dollars cash plus up to 25 million dollars in retention/performance payments, per Perion's own SEC-filed press release) with CTV, walled-garden social optimization (Meta, TikTok, YouTube) and search, under one AI optimization layer (Outmax) rather than treating each channel as a separate product. Publicly traded (Nasdaq and TASE: PERI), which gives it audited financials and SEC disclosure that private competitors in this category do not have.

Market coverage

Vendor-stated (perion.com, 2026): 40+ markets, 630+ people, 11 offices. DOOH specifically: vendor-stated over 1.7 million DOOH screens globally. No further country-by-country breakdown was published on the pages reviewed.

Case studies

Statewide lottery (via Vengo point-of-purchase DOOH network), Long Island NY-founded operator, 2012

A 12-week in-store DOOH campaign across official lottery retailers (including 7-Eleven and grocery chains) delivered over 25 million impressions statewide. A Brand Lift study found 50% of exposed ad recallers expressed interest in the ad, a 29% uplift in brand consideration, and a 29% uplift in purchase intent.

Vendor-reported, not independently verified

, third-party Brand Lift study cited but not independently named

C4 Energy (Nutrabolt-owned energy drink brand), YouTube via Outmax

Skippable View Rate of +80%, described as 80% above industry benchmark. Brand lift results: 20.7% lift in Brand Awareness, 4.1% lift in Brand Ad Recall.

Vendor-reported, not independently verified

Aggregate homepage headline stats (not tied to one named campaign)

89% reduction in CPA (CTV); over 1.7 million DOOH screens globally; up to 40% greater efficiency with Outmax AI; up to 25% greater media performance on TikTok via Outmax.

Vendor-reported, not independently verified

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