Technology profile · Managed partner
MiQ
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
—
No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- Trading Desk & Media Activation
- Engagement type
- Managed partner
- HQ
- Not disclosed
Full Detail adds: Capability detail (4) · Measurement detail (4) · Partner ecosystem (24) · Case study evidence notes (3) — further down this page.
What it is
Omnichannel programmatic activation across CTV/OTT, online video, social video and audio. AI-powered data harmonization and decisioning. Measurement suite includes attention measurement, always-on brand lift, footfall attribution, and cross-channel impact via data clean rooms.
Funding & ownership
Funding raised
Backed by private equity, ECI Partners and Bridgepoint Group, most recently a PE round in September 2022. Total disclosed amount not publicly available.
Last checked 30 Aug 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
- Account management
- Be the first to rate this
- Campaign performance
- Be the first to rate this
- Contract flexibility
- Be the first to rate this
- Scale across markets
- Be the first to rate this
- Support responsiveness
- Be the first to rate this
- Reporting quality
- Be the first to rate this
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Sigma — AI trading agent, built on 15 years of MiQ trading data, reasoning via three leading LLMs
- 02Managed omnichannel activation across CTV/OTT, online video, social video and audio
- 03Measurement suite: attention measurement, always-on brand lift, footfall attribution, cross-channel impact via data clean rooms
Distinctive asset
Runs a B2B data cooperative of 5,000+ professional research sites, tracking 5M+ companies and 1.2bn devices across 7,000+ topics via a Bombora partnership.
Market coverage
Global agency network with a dedicated APAC/SEA practice. Case work reviewed includes Philippines (F&B), Thailand (Foot Locker), and travel-sector campaigns.
Case studies
Japanese multinational F&B company, Philippines
Omnichannel Display + Video + Audio campaign, Oct 2025–Mar 2026. Audio LTR 84.30% (+9.3pts vs benchmark), Video VTR 75.53% (+2.26pts vs benchmark), Display CTR 1.40% (5.6x vs benchmark).
Vendor-reported, not independently verified
Foot Locker, Thailand
+18% offline sales within 2 months, 62% saving on cost-per-footfall versus benchmark.
Vendor-reported, not independently verified
Multinational travel & tourism company
+40% conversion rate on trade-priority routes, −36% passenger CPA, despite a 4.3% rise in bidding prices over the campaign.
Vendor-reported, not independently verified
Capability detail
4 channel-level capability breakdowns, each with a "so what" for planners.
Switch to Full Detail →Measurement detail
4 measurement definitions and what they mean in practice.
Switch to Full Detail →Partner ecosystem
24 named platform and measurement partnerships.
Switch to Full Detail →Alternatives · Trading Desk & Media Activation
Compare with alternatives →Practitioner reviews
Be our first reviewer — earn a Founding Contributor badge
Nobody has filed a practitioner review of MiQ yet, and Adkeen doesn't publish vendor-supplied scores to fill the gap. If you have run it in-market, your review becomes the first evidence other APAC buyers see — and the first reviewer of a profile is credited as a Founding Contributor.
Practitioner notes
Add a note
Short, practical context on MiQ — pricing quirks, onboarding reality, who to ask for. New notes are reviewed by a moderator before they appear.
No notes yet.