Technology profile · Self-serve
PubMatic
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Composite
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No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- SSP & Ad Supply
- Engagement type
- Self-serve
- HQ
- Not disclosed
What it is
Independent SSP positioned as "full-stack ad tech, fueled by sell-side tech," connecting publishers, app developers, commerce media networks and data providers on the supply side to DSPs, agencies and advertisers on the demand side. Named product suite includes Activate, Convert, OpenWrap (header-bidding wrapper), Identity Hub and Connect, organised around Quality & Control, Data & Audiences, and Formats & Devices.
Financial standing
PUBM
NASDAQ
Publicly tradedFor context only, not financial advice. Figures move daily, check the linked source for current data.
Rating dimensions · Self-serve
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Product architecture
- 01Agentic OS layering — a structured three-layer platform concept: Infrastructure/Access (Buyer Agent, direct-to-supply buying platform, 200+ data partners, access to the open internet), Foundational Capabilities (Inventory Marketplace Agent, Audience Discovery Agent for discovery/planning; Media Activation, Optimization and Measurement Agents for execution; Reporting and Insights Agents), and an Application layer on top. Vendor-stated scale: 1 trillion requests per day, 20 years of decisioning intelligence.
- 02CTV and cross-format creative capability, named formats: Social-to-CTV, Surveys, Shopping Cards, 3D Creatives, positioned toward driving attention rather than static display alone.
- 03Infinitum / Mime measurement — a cross-device search-attribution methodology described in materials reviewed: an ad served on a BVOD (broadcast video on demand) platform is recorded against a viewer's IP address; if that same IP address is later used to search the advertiser's site, a tracking code match ties the search back to the original ad exposure, surfaced in Infinitum's dashboards. Whether Infinitum/Mime is PubMatic's own branded product or an integrated third-party partner (similar to how Scibids sits inside DoubleVerify's stack) is not entirely clear from the source material and is worth confirming directly before citing it as a native PubMatic capability.
Market coverage
Vendor-stated direct access to major publishers across Southeast Asia: Singapore, Indonesia, Thailand, Philippines, Malaysia, Vietnam.
Alternatives · SSP & Ad Supply
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