Technology profile · Data provider

SQREEM ONE

Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.

Composite

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Pricing model
Not disclosed
Category
Data & Audience Intelligence
Engagement type
Data provider
HQ
Not disclosed

Full Detail adds: Capability detail (3) · Partner ecosystem (3) · Case study evidence notes (3) — further down this page.

What it is

Cognitive AI audience intelligence platform translating behavioral and content-engagement signals into activatable audience segments. Activates through third-party DSP/SSP partners rather than running campaigns directly.

Funding & ownership

Privately held

Funding raised

$35.7M across investors including the Monetary Authority of Singapore, The Association of Banks in Singapore, and Plug and Play.

Notably an acquirer as well as a fundraiser, acquired TotallyAwesome (May 2024) and DTScout, a real signal of active expansion rather than distress.

More detail ↗

Last checked 30 Aug 2026

For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.

Rating dimensions · Data provider

Data accuracy
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Coverage in-market
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Privacy compliance
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Activation integrations
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Support responsiveness
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Reporting quality
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These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.

Product architecture

  • 01ONE platform — cognitive AI audience intelligence
  • 02Persona segmentation from behavioural signals
  • 03Brand Space Analysis
  • 04Activation via third-party DSP/SSP partners including OpenX, Equativ and PubMatic

Distinctive asset

Established 2010, active in 16 markets including Singapore, 500+ brand roster.

Market coverage

Active across 70+ markets, 16 offices, established 2010.

Case studies

Financial services, APAC credit card acquisition

CTR improved 0.7% → 1% (+41%), CPA reduced $26 → $20 (23% reduction), 2.1x ROAS, $420K in sales on a $200K budget.

Vendor-reported, not independently verified

Telecom operator, unlimited data plan sign-ups

CTR improved 0.25% → 0.7% (+48%), CPA reduced $52 → $42 (19%), CPV reduced $0.045 → $0.035 (22%).

Vendor-reported, not independently verified

International airline, long-haul APAC-to-Europe route promotion

CTR improved 0.8% → 1.2% (+50%), CPV reduced $0.04 → $0.03 (25%), CPA reduced $180 → $140 (22%).

Vendor-reported, not independently verified

Capability detail

3 channel-level capability breakdowns, each with a "so what" for planners.

Switch to Full Detail →

Partner ecosystem

3 named platform and measurement partnerships.

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Practitioner reviews

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Practitioner notes

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Short, practical context on SQREEM ONE — pricing quirks, onboarding reality, who to ask for. New notes are reviewed by a moderator before they appear.

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