Technology profile · Data provider
SQREEM ONE
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Composite
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No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- Data & Audience Intelligence
- Engagement type
- Data provider
- HQ
- Not disclosed
Full Detail is adding: Capability detail (3) · Partner ecosystem (3) · Case study evidence notes (3)
What it is
Cognitive AI audience intelligence platform translating behavioral and content-engagement signals into activatable audience segments. Activates through third-party DSP/SSP partners rather than running campaigns directly.
Funding & ownership
Funding raised
$35.7M across investors including the Monetary Authority of Singapore, The Association of Banks in Singapore, and Plug and Play.
Notably an acquirer as well as a fundraiser, acquired TotallyAwesome (May 2024) and DTScout, a real signal of active expansion rather than distress.
More detail ↗Last checked 30 Aug 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Data provider
- Data accuracy
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- Activation integrations
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- Support responsiveness
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- Reporting quality
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Product architecture
- 01ONE platform — cognitive AI audience intelligence
- 02Persona segmentation from behavioural signals
- 03Brand Space Analysis
- 04Activation via third-party DSP/SSP partners including OpenX, Equativ and PubMatic
Distinctive asset
Established 2010, active in 16 markets including Singapore, 500+ brand roster.
Market coverage
Active across 70+ markets, 16 offices, established 2010.
Case studies
Financial services, APAC credit card acquisition
CTR improved 0.7% → 1% (+41%), CPA reduced $26 → $20 (23% reduction), 2.1x ROAS, $420K in sales on a $200K budget.
Direct audiences (fashion shoppers, deal seekers, style influencers) combined with Cognitive AI-surfaced adjacent audiences (home décor enthusiasts, travel lifestyle followers, luxury skincare buyers) not in the original targeting mix.
Vendor-reported, not independently verified
Telecom operator, unlimited data plan sign-ups
CTR improved 0.25% → 0.7% (+48%), CPA reduced $52 → $42 (19%), CPV reduced $0.045 → $0.035 (22%).
Direct audiences (existing mobile users, heavy streamers, VOD subscribers) expanded with adjacent audiences (gamers, music-streaming enthusiasts, frequent travellers) uncovered by the platform.
Vendor-reported, not independently verified
International airline, long-haul APAC-to-Europe route promotion
CTR improved 0.8% → 1.2% (+50%), CPV reduced $0.04 → $0.03 (25%), CPA reduced $180 → $140 (22%).
Direct audiences (frequent flyers, travel deal searchers) expanded with adjacent audiences (luxury shoppers, ski enthusiasts, cryptocurrency investors) that traditional travel targeting had not reached.
Vendor-reported, not independently verified
Capability detail
ONE Platform — Persona Segmentation
Behavioral audience discovery
Groups audiences by real-world behaviors, intent and engagement patterns derived from digital signal analysis. Output includes precise percentage-weighted sub-segments (demonstrated example: a health/smoking-cessation audience split into named cohorts each with an exact share, cross-indexed against narrative themes like 'Prevention and Cessation' or 'Access to Information').
So what
The output is granular enough to brief a creative team directly — not just 'health-conscious adults,' but which specific narrative angle each sub-segment actually responds to.
ONE Platform — Brand Space Analysis
Competitive narrative-relevance mapping
Scores named brands (demonstrated against Singapore health organizations) on relevance strength — Strong/Moderate/Little/No — across the same narrative themes used in persona segmentation.
So what
This is a positioning tool as much as a targeting tool — it shows where a brand's message actually lands versus competitors on the same topic, not just audience size.
Cross-channel affinity indexing
Adjacent-audience discovery across platforms
Indexes content affinity by specific sub-genre across App, YouTube, TikTok, TV, Meta and Open Web, e.g. Email Apps at 3.07x, TikTok Fitness Challenges at 2.27x, TV Medical Dramas at 2.79x, expressed as an index multiple against baseline.
So what
This is the literal mechanism behind SQREEM's 'adjacent audience' claim — a documented affinity index, not just a described capability. Worth asking for the index methodology and baseline definition before trusting the multiple.
Partner ecosystem
- OpenX
- Equativ
- PubMatic
Alternatives · Data & Audience Intelligence
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Practitioner notes
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