Technology profile · Managed partner
Teads
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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- Pricing model
- Not disclosed
- Category
- Video, CTV & Emerging Media
- Engagement type
- Managed partner
- HQ
- Not disclosed
Full Detail adds: Case study evidence notes (2) — further down this page.
What it is
Omnichannel video and CTV advertising platform, positioned around direct publisher/CTV supply relationships and full-funnel outcomes (attention through conversion). Vendor-stated: #1 most direct supply path on the open internet, 100% MFA-free environment. Includes a free in-house creative studio (Atelier) and a Joint Business Partner (JBP) program offering test-and-learn measurement support.
Financial standing
TEAD
NASDAQ Global Select Market
Publicly tradedFormerly Outbrain (ticker OB); completed its acquisition of Teads in February 2025 and renamed the combined company Teads, trading under TEAD. Altice Teads S.A. is the largest disclosed shareholder at roughly 45.58% (as of a February 2026 filing), a real concentration worth noting even though it is not a subsidiary relationship.
The company reporting on this profile is the merged, publicly traded entity, not the pre-merger Teads video business alone.
Check current market data ↗For context only, not financial advice. Figures move daily, check the linked source for current data.
Rating dimensions · Managed partner
- Account management
- Awaiting evidence
- Campaign performance
- Awaiting evidence
- Contract flexibility
- Awaiting evidence
- Scale across markets
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01CTV product line — five distinct named formats: CTV HomeScreen (first ad seen on launch), CTV InPlay (persistent, non-interrupting visibility), CTV InStream, CTV InPause (turns a pause moment into a brand placement), and Web Retargeting (extends a CTV campaign onto web/mobile).
- 02Teads Studio — full-funnel creative production, vendor-stated ~5 working day turnaround at no additional cost, producing a vendor-stated 70,000 unique creatives per year across clients.
- 03Measurement suite for JBP (Joint Business Partner) accounts — Audience Insights, Creative Testing, Attention measurement, Omnichannel Reach, and Brand/Sales Lift, positioned as support for structured media test-and-learn agendas rather than one-off reporting.
- 04Teads Retail Media — a single entry point to manage sponsored product ads across multiple retailer environments via integrations with Pentaleap, Koddi and Criteo, aiming for a unified ROAS view instead of siloed retail media reporting.Coverage caveatExplicitly marked in materials reviewed as testing in Q2 2026, US/Germany/UK only — not a live APAC capability.
Market coverage
2.2 billion unique users per month, approximately 90% reach, across 50 markets. Selected legible per-market reach figures from materials reviewed (Asia-relevant): India 408M unique visitors, Japan 79M, South Korea 31M, Australia 20M, Hong Kong 6M, Singapore 5.1M.
Case studies
Aggregate brand-lift testing, 2,162 brand pulses since Jan 2025
Vendor-reported average lift across over 2,100 tests: +12% ad recall, +11% message association, positive lift in consideration and purchase intent (exact percentage for these two not clearly legible in materials reviewed).
Vendor-reported, not independently verified
Creative attention research
Creatives optimised for the Teads platform showed a vendor-cited +49% higher attention score, against a base of roughly 70,000 unique creatives produced per year.
Third-party validated
Analytic Partners ROI Genome, Dentsu Attention Economy, Kantar
Auto and Technology verticals, performance benchmark examples
Vendor-cited: 20% lower CPL versus display, 90% lower CPA versus social. Two specific ROI examples given: £3.98 ROI against a stated benchmark of £2.94, and €2.80 ROI (FR Infinity campaign).
Vendor-reported, not independently verified
Alternatives · Video, CTV & Emerging Media
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