Technology profile · Managed partner

Teads

Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.

Composite

—

No verified practitioner reviews yet

Pricing model: Not disclosed
Category: Video, CTV & Emerging Media
Engagement type: Managed partner
HQ: Not disclosed

View

Summary Full Detail

Full Detail is adding: Case study evidence notes (2)

What it is

Omnichannel video and CTV advertising platform, positioned around direct publisher/CTV supply relationships and full-funnel outcomes (attention through conversion). Vendor-stated: #1 most direct supply path on the open internet, 100% MFA-free environment. Includes a free in-house creative studio (Atelier) and a Joint Business Partner (JBP) program offering test-and-learn measurement support.

Financial standing

TEAD

NASDAQ Global Select Market

Publicly traded

Formerly Outbrain (ticker OB); completed its acquisition of Teads in February 2025 and renamed the combined company Teads, trading under TEAD. Altice Teads S.A. is the largest disclosed shareholder at roughly 45.58% (as of a February 2026 filing), a real concentration worth noting even though it is not a subsidiary relationship.

The company reporting on this profile is the merged, publicly traded entity, not the pre-merger Teads video business alone.

Check current market data ↗

For context only, not financial advice. Figures move daily, check the linked source for current data.

Rating dimensions · Managed partner

Account management: Awaiting evidence
Campaign performance: Awaiting evidence
Contract flexibility: Awaiting evidence
Scale across markets: Awaiting evidence
Support responsiveness: Awaiting evidence
Reporting quality: Awaiting evidence

These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.

Product architecture

01CTV product line — five distinct named formats: CTV HomeScreen (first ad seen on launch), CTV InPlay (persistent, non-interrupting visibility), CTV InStream, CTV InPause (turns a pause moment into a brand placement), and Web Retargeting (extends a CTV campaign onto web/mobile).
02Teads Studio — full-funnel creative production, vendor-stated ~5 working day turnaround at no additional cost, producing a vendor-stated 70,000 unique creatives per year across clients.
03Measurement suite for JBP (Joint Business Partner) accounts — Audience Insights, Creative Testing, Attention measurement, Omnichannel Reach, and Brand/Sales Lift, positioned as support for structured media test-and-learn agendas rather than one-off reporting.
04Teads Retail Media — a single entry point to manage sponsored product ads across multiple retailer environments via integrations with Pentaleap, Koddi and Criteo, aiming for a unified ROAS view instead of siloed retail media reporting.Coverage caveatExplicitly marked in materials reviewed as testing in Q2 2026, US/Germany/UK only — not a live APAC capability.

Market coverage

2.2 billion unique users per month, approximately 90% reach, across 50 markets. Selected legible per-market reach figures from materials reviewed (Asia-relevant): India 408M unique visitors, Japan 79M, South Korea 31M, Australia 20M, Hong Kong 6M, Singapore 5.1M.

Case studies

Aggregate brand-lift testing, 2,162 brand pulses since Jan 2025

Vendor-reported average lift across over 2,100 tests: +12% ad recall, +11% message association, positive lift in consideration and purchase intent (exact percentage for these two not clearly legible in materials reviewed).

Also cited: ranked 2nd most effective platform for marketing mix modelling (MMM) with 3.6x ROI, based on a stated 132 cross-category MMM studies — the ranking source itself is not named in the legible portion of the material, worth confirming directly before citing the ranking claim specifically.

Vendor-reported, not independently verified

Creative attention research

Creatives optimised for the Teads platform showed a vendor-cited +49% higher attention score, against a base of roughly 70,000 unique creatives produced per year.

Explicitly sourced to multiple named third-party research bodies together: ROI Genome Intelligence Report (Analytic Partners), Dentsu Attention Economy research, and Kantar A/B testing — a materially stronger evidence tier than a single vendor self-report.

Third-party validated

Analytic Partners ROI Genome, Dentsu Attention Economy, Kantar

Auto and Technology verticals, performance benchmark examples

Vendor-cited: 20% lower CPL versus display, 90% lower CPA versus social. Two specific ROI examples given: £3.98 ROI against a stated benchmark of £2.94, and €2.80 ROI (FR Infinity campaign).

Vendor-reported, not independently verified

Alternatives · Video, CTV & Emerging Media

Compare with alternatives →

Practitioner reviews

No verified practitioner reviews yet — be the first

Adkeen doesn't publish vendor-supplied scores. Teads stays unscored until a practitioner who has actually run it in-market files a review, and every review is checked before it appears here.

Practitioner notes

Add a note

Short, practical context on Teads — pricing quirks, onboarding reality, who to ask for. Notes post immediately and are visible to everyone.

No notes yet.