Technology profile · Managed partner
LoopMe PurchaseLoop
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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- Pricing model
- Not disclosed
- Category
- Video, CTV & Emerging Media
- Engagement type
- Managed partner
- HQ
- Not disclosed
What it is
AI-powered brand performance platform built around PurchaseLoop™, a patented system that optimises media toward brand and business outcomes, awareness, consideration, purchase intent, recall, favourability, site/store visits, sales, rather than proxy metrics like clicks or viewability. Offered across three buying models: Managed Service, self-serve Programmatic, and an Always-On Deals Library. Creative Studio and measurement are built specifically around mobile, CTV and digital video formats, with brand-lift-style outcomes as the primary success metric, not performance-KPI optimisation.
Funding & ownership
Funding raised
$58.2M across 9 rounds from investors including BGF and OpenOcean. Most recent round was December 2021, a $1.09M raise, notably small relative to the company's earlier rounds.
Last checked 30 Aug 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
- Account management
- Awaiting evidence
- Campaign performance
- Awaiting evidence
- Contract flexibility
- Awaiting evidence
- Scale across markets
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Four core capability areas: Audience Platform (privacy-first audiences built from proprietary survey technology, 1P data, and behavioural signals — CRM/1P integrations, syndicated research-derived audiences, custom survey-based audiences, AI-generated predictive segments, refreshed continuously); AI Optimisation Agents (patented, continuously analyse live performance and reallocate media toward brand/business outcomes, vendor-stated thousands of predictive models retrained daily); Creative Studio (in-house, interactive formats across mobile/CTV/digital video, full-service production and QA, rapid testing); Performance & Analytics (outcome measurement across the funnel: awareness, consideration, purchase intent, site/store visits, conversions).
- 02Audience & Measurement Platform (AMP) — a named 5-step methodology: Create (build a first-party audience from real survey responses), Scale (expand via lookalike matching against LoopMe's broader consumer profile data), Activate (deliver across mobile, web, CTV, social), Measure & Optimise (track awareness/perception/purchase-intent shifts in-flight and adjust targeting live), Report & Benchmark (compare results against industry benchmarks, broken out by audience segment).
- 03Data Management Platform — privacy-safe data matching supporting Cookie IDs, Device IDs and IP Addresses in clear text or hashed form. Direct upload via Google Cloud Services or Amazon S3, or clean-room collaboration via Evorra (a real, named third-party clean-room provider) without exposing raw user-level data. Supports audience reach extension/lookalike modelling, retargeting and re-engagement, and high-value audience enrichment.
- 04Consumer Insights & Analytics — a distinct research arm offering Consumer Trend Research, Thought Leadership Research, and Actionable Audience Research. Custom research is explicitly gated: available only for qualifying partners and spend levels, not a standard inclusion.
- 05Chartboost SDK integration — a genuinely distinct, supply-side capability separate from the rest of the platform: a lightweight in-app SDK that unlocks Chartboost Exchange plus LoopMe's own premium brand demand through one connection, with real-time in-app bidding, dynamic floors, pacing and geo controls.
Distinctive asset
7 granted patents across the US, UK and EU, independently checkable, not just a claimed capability: US 11157947 (real-time optimisation and industry benchmarking for campaign management, the PurchaseLoop methodology), US 11720930 and US 12469052 (automated hybrid optimised advertising auction system), US 11798040 and US 12118590 (real-time bidding), UK 2408473.3 and EU EP24181767.5 (intelligent routing of ad requests to interested demand sources). 11 further patents stated as pending globally.
Market coverage
Vendor-stated: 200M+ global consumer surveys in 2025, 2.2M Singapore households measured specifically, 2-5x brand lift versus benchmarks across campaigns.
Practitioner reviews
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