Technology profile · Managed partner
Quantcast
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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- Pricing model
- Not disclosed
- Category
- DSP
- Engagement type
- Managed partner
- HQ
- Not disclosed
What it is
Managed-service DSP positioned around autonomous, goal-based optimisation (Q+) built on Quantcast's own first-party Audience Graph rather than third-party segment data. Core pitch is that restrictive pre-bid and third-party-segment targeting shrinks the usable bid pool and inflates CPM (vendor-cited: 2-7x for pre-bid blocking, 4-5x for third-party segments), and that a broader, AI-scored open-internet approach avoids that inefficiency.
Funding & ownership
Acquired by InMobi, August 16, 2023. Now a wholly owned subsidiary, not an independent company. Prior independent funding history is a historical footnote at this point, ownership is the current, relevant fact.
Last checked 30 Aug 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
- Account management
- Awaiting evidence
- Campaign performance
- Awaiting evidence
- Contract flexibility
- Awaiting evidence
- Scale across markets
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Audience Graph — vendor-stated to process up to 40 petabytes of data per day, updated every second, built from trillions of daily signals across household, device, topic and conversion data, used to find new-customer patterns from a brand's own 1st-party conversion data rather than purchased segments.
- 02Q+ — autonomous, goal-based DSP optimisation engine. Set a single performance goal and budget; the system dynamically shifts spend across Display, Video, CTV and Native to capture the next most likely conversion, rather than a human trader manually adjusting bid factors per channel.
- 03Brand Lift Live — real-time, survey-based brand measurement using a control-vs-exposed methodology, with results (brand lift %, responses, survey spend) visible mid-flight rather than only in a post-campaign report.Commercial detailReal commercial detail stated directly: minimum spend of USD 25,000 plus USD 2,500 allocated for the survey itself, campaign expected to run 6-8 weeks.
- 04Verified by Q — syncs attribution directly into Google Analytics 4, pushing site/conversion events based on campaign objectives and unlocking Quantcast as a recognised traffic source inside GA, set up via a Google API key and Measurement ID.
Distinctive asset
Multiple vendor-cited APAC award wins referenced in materials reviewed (categories include Best Use of AdTech Platform, Best Use of DSP Platform, Best Use of AI in Advertising, Most Effective Use of Programmatic)Verify before citingthe specific awarding body/program was not clearly legible in the source material and should be confirmed directly before citing by name.
Market coverage
Operates in 73 markets globally: 36 EMEA countries, 21 LATAM countries, 13 APAC countries (Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Australia, New Zealand), plus North America.
Case studies
Major local bank, Singapore (anonymised, 32% of Q1 budget allocated to Audience by Q)
-61% cost per lead, -20% cost per land, +104% CVR, -25% CPM, versus traditional targeting.
Third-party measured
agency DCM reports cited as the source, not Quantcast's own self-reported measurement
Airline client 1 (anonymised, 50% of budget to Audience by Q)
+64% bookings, +138% revenue, +156% ROAS, -43% cost per booking, versus standard targeting.
Third-party measured
agency DCM reports cited as the source, not Quantcast's own self-reported measurement
Airline client 2 (anonymised, 40% of budget to Audience by Q)
+35% bookings, +70% revenue, +157% ROAS, -51% cost per booking, versus standard targeting.
Third-party measured
agency DCM reports cited as the source, not Quantcast's own self-reported measurement
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