Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
Category
DSP
DSP
DSP
Engagement type
Managed partner
Self-serve
Self-serve
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Operates in 73 markets globally: 36 EMEA countries, 21 LATAM countries, 13 APAC countries (Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Australia, New Zealand), plus North America.
No market data yet
No market data yet
Product architecture
Case studies
Major local bank, Singapore (anonymised, 32% of Q1 budget allocated to Audience by Q)
-61% cost per lead, -20% cost per land, +104% CVR, -25% CPM, versus traditional targeting.
Third-party measured
agency DCM reports cited as the source, not Quantcast's own self-reported measurement
Airline client 1 (anonymised, 50% of budget to Audience by Q)
+64% bookings, +138% revenue, +156% ROAS, -43% cost per booking, versus standard targeting.
Third-party measured
agency DCM reports cited as the source, not Quantcast's own self-reported measurement
No case studies yet
Reckitt (Airborne brand)
Reached over 11 million CTV households
Third-party measured
iSpot.tv, cited directly as the incremental-reach measurement source, not Google's own self-reported measurement
Partner ecosystem
None listed
None listed
None listed
Practitioner reviews
No verified practitioner reviews yet
No verified practitioner reviews yet
No verified practitioner reviews yet