Data and identity

Technology used to collect, manage and communicate user consent preferences.

Targeting users based on the content or environment in which an advertisement appears rather than an individual's behavioural history.

A small data file stored by a browser that can be used to maintain state or recognise activity.

Customer information maintained within a customer relationship management system.

Technology designed to unify customer data from multiple sources into persistent customer profiles for activation and analysis.

A secure environment where two or more parties can match and analyse their combined first-party data without either party seeing the other's raw, underlying data.

Technology used to collect, organise and activate audience data, traditionally for advertising use cases.

Identity matching based on a known shared identifier, such as a logged-in email address.

Data a company collects directly from its own customers or users, such as CRM records, site behaviour, or app activity.

A system that connects multiple identifiers associated with the same person, household or device.

The process of connecting multiple identifiers or records that are believed to represent the same user or entity.

The percentage of a first-party or third-party data list that a platform can successfully identify and match to its own user base.

Identity matching based on statistical signals indicating that different identifiers may belong to the same entity.

First-party data obtained directly from another organisation through a partnership or transaction.

A cookie set by a domain different from the website the user is visiting.

Data collected or aggregated by an organisation that does not have a direct relationship with the end user.

A persistent identifier designed to support recognition across advertising environments without relying on third-party cookies.

Global audience data marketplace and data onboarding/enrichment platform. Core products: Identity (data onboarding and matching), Audience Marketplace (third-party segment access), Omnichannel Advertising (multichannel audience activation), Data Enrichment, Data Onboarding, and Social Advertising audience intelligence. Vendor-stated: 60,000+ segments across 20 verticals in 180 countries, reaching 26 billion+ devices, distributed through 60+ DSP, SSP, retail and social channel integrations.

Data collaboration and identity resolution platform built around RampID, an interoperable identifier connecting first-, second- and third-party data across platforms, clouds and channels. Core capabilities: identity resolution and translation, segmentation and activation, a data marketplace, enrichment, data monetization, clean room technology, and a conversion program (CAPI-style conversion APIs). Vendor-stated: 500+ global technology and data partners, 600+ top advertisers and brands in its monetization ecosystem, and reach into destinations including Disney, Hulu, Pinterest, Snap, Spotify, Netflix and TikTok.

Persona-based cross-screen advertising platform built for a de-identified, signal-loss environment. Combines zero-party survey data, contextual/semantic signals, bid-request-level context, and third-party data partnerships into reusable audience Personas, activated through Ogury own SSP and formats plus programmatic channels. Vendor-stated: 2.5B+ unique devices reached monthly across 19 countries.

Cognitive AI audience intelligence platform translating behavioral and content-engagement signals into activatable audience segments. Activates through third-party DSP/SSP partners rather than running campaigns directly.