Glossary
Universal ID
A persistent identifier designed to support recognition across advertising environments without relying on third-party cookies.
Identity & Data InfrastructurePractitionerSource: Industry consensus
Definition
A persistent identifier designed to support recognition across advertising environments without relying on third-party cookies.
Related terms
Practitioner notes
Add a note
This glossary gets stronger with every contribution — add what you know about Universal ID in practice, or flag what needs fixing. New notes are reviewed by a moderator before they appear.
No notes yet.