Glossary

Identity Graph

A system that connects multiple identifiers associated with the same person, household or device.

Identity & Data InfrastructurePractitionerSource: Industry consensus

Definition

A system that connects multiple identifiers associated with the same person, household or device.

Related terms

Identity ResolutionThe process of connecting multiple identifiers or records that are believed to represent the same user or entity.Universal IDA persistent identifier designed to support recognition across advertising environments without relying on third-party cookies.

Practitioner notes

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