ADKEEN

Glossary

Identity Resolution

The process of connecting multiple identifiers or records that are believed to represent the same user or entity.

Identity & Data InfrastructurePractitionerSource: Industry consensus

Definition

The process of connecting multiple identifiers or records that are believed to represent the same user or entity.

Related terms

Identity GraphA system that connects multiple identifiers associated with the same person, household or device.Third-Party CookieA cookie set by a domain different from the website the user is visiting.

Practitioner notes

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