Glossary
Data Management Platform
Technology used to collect, organise and activate audience data, traditionally for advertising use cases.
Identity & Data InfrastructurePractitionerAlso called: DMPSource: Industry consensus (declining usage, largely superseded by CDP)
Definition
Technology used to collect, organise and activate audience data, traditionally for advertising use cases.
Why it matters
DMP is increasingly described as a fading category — most of its core function has been absorbed into modern CDPs.
Related terms
Practitioner notes
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