Glossary

Customer Data Platform

Technology designed to unify customer data from multiple sources into persistent customer profiles for activation and analysis.

Identity & Data InfrastructurePractitionerAlso called: CDPSource: Industry consensus

Definition

Technology designed to unify customer data from multiple sources into persistent customer profiles for activation and analysis.

Related terms

Data Management PlatformTechnology used to collect, organise and activate audience data, traditionally for advertising use cases.First-Party DataData a company collects directly from its own customers or users, such as CRM records, site behaviour, or app activity.

Practitioner notes

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