Glossary
Contextual Targeting
Targeting users based on the content or environment in which an advertisement appears rather than an individual's behavioural history.
Identity & Data InfrastructureAdvancedSource: Industry consensus
Definition
Targeting users based on the content or environment in which an advertisement appears rather than an individual's behavioural history.
Why it matters
Contextual targeting has seen a genuine resurgence specifically because it does not depend on third-party cookies or persistent identifiers.
Practitioner notes
Add a note
This glossary gets stronger with every contribution — add what you know about Contextual Targeting in practice, or flag what needs fixing. Notes post immediately and are visible to everyone.
No notes yet.