Glossary
Third-Party Data
Data collected or aggregated by an organisation that does not have a direct relationship with the end user.
Identity & Data InfrastructureFoundationAlso called: 3P DataSource: Industry consensus
Definition
Data collected or aggregated by an organisation that does not have a direct relationship with the end user.
Why it matters
Third-party data has become progressively less reliable for targeting as browser and platform policy restricts its use.
Practitioner notes
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