Technology profile · Managed partner
Nexxen
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Composite
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- Pricing model
- Not disclosed
- Category
- DSP
- Engagement type
- Managed partner
- HQ
- Not disclosed
Full Detail is adding: Capability detail (3) · Partner ecosystem (4) · Case study evidence notes (3)
What it is
Full-stack programmatic platform spanning data (Nexxen Discovery, real-time analysis of 3.4B daily content engagements), demand (Nexxen DSP), supply, measurement and creative (Nexxen Studio). Proprietary ACR TV data via an exclusive VIDAA smart-TV partnership in Australia, extended through 2030.
Financial standing
NEXN
NASDAQ and London Stock Exchange AIM (dual-listed)
Publicly tradedFormerly Tremor International / Taptica / Marimedia, renamed Nexxen following its 2022 merger. Dual-listed on both NASDAQ and London's AIM market, a real structural distinction from most peers in this library, which trade on a single exchange.
Check current market data ↗For context only, not financial advice. Figures move daily, check the linked source for current data.
Rating dimensions · Managed partner
- Account management
- Awaiting evidence
- Campaign performance
- Awaiting evidence
- Contract flexibility
- Awaiting evidence
- Scale across markets
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Nexxen Discovery — real-time audience research, 3.4bn content engagements analysed daily
- 02Nexxen DSP — demand platform
- 03Nexxen ID — identity stitching across 24 million devices without third-party cookies
- 04Nexxen Studio — creative
Distinctive asset
Proprietary CTV measurement via an exclusive VIDAA smart-TV ACR partnership — 2.4 million TVs, confirmed Australia-only, extended through 2030.
Market coverage
Exclusive VIDAA smart-TV ACR data partnership confirmed Australia-only (2.4M TVs, extended through 2030). Do not extend this claim to other APAC markets.
Case studies
Financial institution, Singapore credit card acquisition
82% improvement in CPA over the campaign duration.
One-month Singapore campaign using Display Banners. Nexxen Discovery was used to understand audience content consumption and category trends, applying smart contextual segments to the banners, with weekly optimizations throughout the flight.
Vendor-reported, not independently verified
Visa, Malaysia World Cup campaign
1.32% CTR, 157,588 clicks, 11,965,321 impressions — versus a delivery goal of 11.74M impressions at 0.3% CTR, meaning actual CTR landed roughly 4.4x above the original goal.
Targeting: Smart Contextual segments for Frequent Travellers, Everyday Spenders, Value Maximizers, and Hardcore Football Fans. Creative format: Rich Media Display with gamification and carousel units.
Vendor-reported, not independently verified
Visa, travel-intent campaign
0.70% CTR, 6,497,107 impressions, 45,285 clicks.
Positioned to influence decisions during high-intent research moments.
Vendor-reported, not independently verified
Capability detail
Nexxen Discovery
Real-time audience research and planning tool
Unified data from web, social and TV with global panel coverage, analyzing 3.4bn content engagements daily. Four use pillars: Contextual (trend/topic identification), Sentiment (brand risk mitigation), Audience (incremental audience discovery), Competitive (share-of-voice analysis).
So what
This is a planning tool feeding the DSP, not just a targeting mechanism — the real worked example (a Visa travel campaign) used it to identify specific rising destinations by market before media even bought, not just to target after the fact.
Targeting suite
Five distinct audience sources, combinable
Nexxen Audiences (demographic and behavioral segments), Nexxen Locate (mobile GPS visitation data, e.g. gym or in-store visitors), Nexxen Discovery (content-engagement-based custom audiences), ACR (exclusive TV viewership data, Australia-only), and Third Party (integrated with major external audience providers) — all layerable with core demographic, geographic, behavioural and contextual controls.
So what
Five genuinely different data sources means the right question is which of these five actually fits the campaign objective, not just whether Nexxen has audience data — they measure fundamentally different things: declared interest, physical visitation, content behaviour, and TV viewership are not interchangeable.
ACR / TV Intelligence (Australia only)
Proprietary smart-TV viewership data
Exclusive SDK embedded in 2.4M VIDAA OS-enabled smart TVs in Australia, sourced from linear and digital channels nationwide, partnership extended through at least 2030. Four leverage strategies: increase frequency (retarget linear-exposed viewers on digital), extend reach (suppress linear-exposed viewers, reach only on digital), competitor targeting (target viewers exposed to competitor TV ads), and genre/tentpole alignment.
So what
VIDAA's ACR dataset (2.4M devices, open-source, described as the largest open ACR dataset in Australia) supplements, not replaces, the official OzTAM/VOZ measurement currency — useful for device-level targeting and cross-screen suppression, not a substitute for the industry's official audience currency.
Partner ecosystem
- VIDAA
- Samsung (competing closed ACR dataset)
- LG (competing closed ACR dataset)
- OzTAM/VOZ (Australia official TV currency, complemented not replaced)
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Practitioner notes
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