Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
Swipe the table sideways to see every vendor.
Category
DSP
DSP
DSP
Engagement type
Managed partner
Self-serve
Self-serve
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Exclusive VIDAA smart-TV ACR data partnership confirmed Australia-only (2.4M TVs, extended through 2030). Do not extend this claim to other APAC markets.
No market data yet
No market data yet
Product architecture
Case studies
Financial institution, Singapore credit card acquisition
82% improvement in CPA over the campaign duration.
Vendor-reported, not independently verified
Visa, Malaysia World Cup campaign
1.32% CTR, 157,588 clicks, 11,965,321 impressions — versus a delivery goal of 11.74M impressions at 0.3% CTR, meaning actual CTR landed roughly 4.4x above the original goal.
Vendor-reported, not independently verified
No case studies yet
Reckitt (Airborne brand)
Reached over 11 million CTV households
Third-party measured
iSpot.tv, cited directly as the incremental-reach measurement source, not Google's own self-reported measurement
Partner ecosystem
4 named partners
None listed
None listed
Practitioner reviews
No reviews yet — be the first to file one
No reviews yet — be the first to file one
No reviews yet — be the first to file one