Technology profile · Managed partner
Nexxen
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- DSP
- Engagement type
- Managed partner
- HQ
- Not disclosed
Full Detail adds: Capability detail (3) · Partner ecosystem (4) · Case study evidence notes (3) — further down this page.
What it is
Full-stack programmatic platform spanning data (Nexxen Discovery, real-time analysis of 3.4B daily content engagements), demand (Nexxen DSP), supply, measurement and creative (Nexxen Studio). Proprietary ACR TV data via an exclusive VIDAA smart-TV partnership in Australia, extended through 2030.
Financial standing
NEXN
NASDAQ and London Stock Exchange AIM (dual-listed)
Publicly tradedFormerly Tremor International / Taptica / Marimedia, renamed Nexxen following its 2022 merger. Dual-listed on both NASDAQ and London's AIM market, a real structural distinction from most peers in this library, which trade on a single exchange.
Check current market data ↗For context only, not financial advice. Figures move daily, check the linked source for current data.
Rating dimensions · Managed partner
- Account management
- Awaiting evidence
- Campaign performance
- Awaiting evidence
- Contract flexibility
- Awaiting evidence
- Scale across markets
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Nexxen Discovery — real-time audience research, 3.4bn content engagements analysed daily
- 02Nexxen DSP — demand platform
- 03Nexxen ID — identity stitching across 24 million devices without third-party cookies
- 04Nexxen Studio — creative
Distinctive asset
Proprietary CTV measurement via an exclusive VIDAA smart-TV ACR partnership — 2.4 million TVs, confirmed Australia-only, extended through 2030.
Market coverage
Exclusive VIDAA smart-TV ACR data partnership confirmed Australia-only (2.4M TVs, extended through 2030). Do not extend this claim to other APAC markets.
Case studies
Financial institution, Singapore credit card acquisition
82% improvement in CPA over the campaign duration.
Vendor-reported, not independently verified
Visa, Malaysia World Cup campaign
1.32% CTR, 157,588 clicks, 11,965,321 impressions — versus a delivery goal of 11.74M impressions at 0.3% CTR, meaning actual CTR landed roughly 4.4x above the original goal.
Vendor-reported, not independently verified
Visa, travel-intent campaign
0.70% CTR, 6,497,107 impressions, 45,285 clicks.
Vendor-reported, not independently verified
Capability detail
3 channel-level capability breakdowns, each with a "so what" for planners.
Switch to Full Detail →Partner ecosystem
4 named platform and measurement partnerships.
Switch to Full Detail →Alternatives · DSP
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Practitioner reviews
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Adkeen doesn't publish vendor-supplied scores. Nexxen stays unscored until a practitioner who has actually run it in-market files a review, and every review is checked before it appears here.
Practitioner notes
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