Technology profile · Self-serve
StackAdapt
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- DSP
- Engagement type
- Self-serve
- HQ
- Not disclosed
Full Detail is adding: Measurement detail (1) · Case study evidence notes (4)
What it is
Independent, self-serve programmatic DSP positioned around AI applied across the full campaign lifecycle: reach/targeting, creative production, and workflow. Ivy is the named AI-first workspace for campaign planning, execution and analysis, distinct from the media-buying engine itself. Holds a real, current partnership with OpenAI enabling advertising within ChatGPT.
Recent developments
External, dated reporting on this vendor — press, analyst and newsroom coverage, not vendor claims.
Won ADWEEK Tech Stack Award, CTV/OTT Product/Platform category
· ADWEEK
Second consecutive year winning an ADWEEK Tech Stack Award, following 2025's win in Buy-Side Programmatic. Entries scored by an external industry-expert jury, not a self-nominated or paid placement.
Read more →Named Strong Performer in Forrester Wave: Omnichannel Advertising Platforms, Q1 2026
· Forrester (via Business Wire)
Independent analyst evaluation, not a vendor-commissioned report. StackAdapt received the highest possible score in three criteria: self-serve capabilities, onboarding/training/support, and pricing flexibility and transparency. First time the company participated in this specific Forrester Wave category.
Read more →
Funding & ownership
Funding raised
$537M raised across 4 rounds (Seed plus three growth rounds).
Most recent investors
$235M round led by Ontario Teachers' Pension Plan, February 2025. Valued at $2.5B, confirmed unicorn status.
Last checked 30 Aug 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Self-serve
- Time to first value (days)
- Awaiting evidence
- Documentation quality
- Awaiting evidence
- Pricing transparency
- Awaiting evidence
- API and integrations
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Targeting — Page Context AI (targets based on the content a user is actively consuming, not just historical profile), Audiences built from real browsing behaviour, and vertical-specific signal sets such as Travel Graph (real-time travel intent: destinations, flights, hotels, attractions, demographics, purchase behaviour, traveller value/type).
- 02Creative — Creative Builder (brand-compliant display ads generated in minutes), AI Video Builder (production-ready video and CTV creatives), Dynamic Creative Optimisation (automatic personalisation using feeds, triggers and business rules), and Creative Intelligence (turns creative performance signals into actionable improvements in real time, not just a static report).
- 03Ivy — a named AI-first workspace for campaign planning, execution and analysis, distinct from the DSP's bidding/delivery engine. Stated capabilities include: building a strategy directly from an RFP, analysing performance (last-touch conversions across the advertiser), optimising a live campaign with grounded recommendations, comparing two campaigns to find what's driving a performance gap, explaining pacing issues, and explaining a specific discrepancy in frequency or conversions.
- 04ChatGPT Ads — a real, current partnership with OpenAI enabling advertising within ChatGPT, positioned as a new high-intent placement layer during AI-assisted research and decision-making rather than passive social discovery. Vendor-cited ChatGPT scale: 900M+ weekly active users globally, 2 billion+ prompts processed daily, roughly 10% of the world's population.
Case studies
APAC Travel vertical (multiple advertisers, cross-market)
25M+ impressions, 62K+ total visits, CTR 138% versus the travel category benchmark, a stated 13x uplift in attributed destination-visitation measurement.
Cross-channel strategy using Display, Video and CTV with targeted audience tactics to engage travellers across key APAC markets, combining inspiration, consideration and real-world visitation measurement.
Vendor-reported, not independently verified
Accor (Meeting Planner / B2B), "Let's Make it Rewarding"
300 meeting-venue bookings, 200+ signups, +118% improvement in engagement rate, 50% lower cost-per-lead, sourced from 34+ Hyatt properties.
Full-funnel B2B offering using Native, Display and Audio with AI-powered targeting and dual measurement strategies aimed at business travellers, targeting higher attendance and stronger engagement for the 2025 Wine & Dine Festival.
Vendor-reported, not independently verified
Hong Kong Tourism Board
-80% reduction in CPC, +61% ROAS, and a stated improvement in average time on site, exact figure not clearly legible in the source material and not restated here with false precision.
Turning travel inspiration into visitation, a two-pronged approach leveraging StackAdapt's inventory and segmentation to connect with ideal customer personas.
Vendor-reported, not independently verified
Finance vertical (named advertiser not legible in source material)
23% engagement rate achieved, alongside a stated higher conversion rate comparison against another platform that was not clearly legible enough in the source material to cite with confidence.
Expanding reach and driving conversions in a competitive market, leveraging browsing, third-party and retargeting strategies aimed at breaking through platform limitations.
Vendor-reported, not independently verified
Measurement detail
Full-funnel measurement suite, organised by funnel stage. Awareness: Brand Lift Insights, Engagement Lift. Consideration: Cross-Channel Attribution (full omnichannel path to conversion), Destination Visitation & Foot Traffic (in-store visits influenced by a campaign). Conversion: Media Mix Modelling, Destination Visitation & Foot Traffic, and Incrementality (how many conversions were genuinely influenced by StackAdapt activity)
Not yet shipped
Incrementality is explicitly marked in the source material as 'in development', not yet a live capability, and is presented here with that same caveat rather than as shipped.
Alternatives · DSP
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Practitioner reviews
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Practitioner notes
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