Glossary
Attribution
The process of assigning credit for a conversion or business outcome to one or more marketing interactions.
Measurement, Attribution & IntelligenceFoundationSource: Industry consensus
Definition
The process of assigning credit for a conversion or business outcome to one or more marketing interactions.
Related terms
Practitioner notes
Add a note
This glossary gets stronger with every contribution — add what you know about Attribution in practice, or flag what needs fixing. Notes post immediately and are visible to everyone.
No notes yet.