Technology profile · Managed partner
Locala
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Composite
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- Pricing model
- Not disclosed
- Category
- Video, CTV & Emerging Media
- Engagement type
- Managed partner
- HQ
- Not disclosed
Full Detail is adding: Case study evidence notes (4)
What it is
Location-intelligence platform for real-time geo-targeting, DOOH-to-mobile activation and footfall attribution, rather than a traditional programmatic exchange or DSP. Core positioning: markets are geographically uneven, so media planning and activation should adapt at the local/area level (dynamic catchment areas, isochrone proximity), not run on a single national assumption.
Financial standing
Financial standing: not yet verified
This vendor doesn't yet have independently checked financial or ownership information on this profile. That's a gap in our research, not a sign of stability either way, treat it as a prompt to check directly before relying on this vendor long-term.
Last checked 30 Aug 2026
Rating dimensions · Managed partner
- Account management
- Awaiting evidence
- Campaign performance
- Awaiting evidence
- Contract flexibility
- Awaiting evidence
- Scale across markets
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Business & Audience Insights (Plan phase) — Omni Planner (traffic share, cross-visitation, dynamic catchment areas), Audience Explorer (media receptivity, reach per area, DOOH Optimizer), and Planning Agents for omnichannel orchestration across insights, tactics localisation and activation preparation.
- 02Real-time geo-targeting — layers real-time location with App Ownership and Interest signals (e.g. car owners, supermarket app users) to build targeting audiences, plus isochrone/dynamic catchment area targeting (e.g. a defined walk-time radius to a specific point of sale).
- 03Granular attribution — a proprietary attribution methodology connecting media exposure (DOOH and/or mobile) to real-world outcomes: store visits, footfall uplift, and Brand Lift Study-measured recall, not just digital engagement metrics.
Case studies
Shell SAMCE, Bangkok (motorcyclist-focused, Aug-Sep 2024)
425,833 mobile impressions, 82,658 unique reach, 3,865 clicks (0.96% CTR), 578 visits (0.70% visit rate), USD 5.99 cost-per-visit.
Targeted motorcyclists specifically using isochrone proximity and dynamic catchment area around participating Shell SAMCE motorbike service stations, layered with Interest and App Ownership signals.
Vendor-reported, not independently verified
Shell SG, F1-period campaign (Sep 2023)
1,004,519 DOOH impressions + 1,393,675 mobile impressions, 327,923 unique reach, 22,550 clicks (1.62% CTR), and an 84% brand recall uplift among exposed users measured via Brand Lift Study.
Combined DOOH and mobile targeting via real-time location, App Ownership and car-owner interest signals, timed to a high-attention national event period.
Vendor-reported, not independently verified
M1 (telecom), phone trade-in bazaar promotion, Singapore
775,180 mobile impressions, 178,209 unique reach, 8,950 clicks (1.15% CTR), 1,053 visits (0.59% visit rate), SGD 8.50 cost-per-visit.
Targeted users in-market for a new phone by reaching people who had visited relevant tech fairs (IT Fair, COMEX, The Tech Show) and by proximity to M1 outlets.
Vendor-reported, not independently verified
Super & Old Town (F&B/coffee), Chinese New Year campaign
+12.80% footfall uplift, 12,977 total visits (1.41% visit rate), USD 3.10 cost-per-visit, 25,605 clicks (0.69% CTR).
Combined historical location data (users seen at heartland grocery stores/supermarkets in the prior two months) with real-time dynamic catchment targeting (10-minute walk to specific points of sale) and supermarket-app ownership signals. Footfall optimisation was intentionally front-loaded in the first two weeks, peaking a week before CNY, to reach shoppers before last-minute decision-making set in.
Vendor-reported, not independently verified
Alternatives · Video, CTV & Emerging Media
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