Technology profile · Self-serve
KNOREX XPO
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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- Pricing model
- Not disclosed
- Category
- DSP
- Engagement type
- Self-serve
- HQ
- Not disclosed
Full Detail adds: Partner ecosystem (4) — further down this page.
What it is
Self-serve, full-stack cross-channel platform built around a proprietary real-time bidding engine, unifying open programmatic buying with walled-garden campaign management (Meta, Google, LinkedIn, TikTok, Email, Search) in one interface. KAIROS is the vendor's named AI/ML engine underneath, handling smart bidding, adaptive KPI-based budget optimisation, and contextual targeting for cookieless environments.
Financial standing
KNRX
NYSE American
Publicly tradedListed September 29, 2025. Previously noted on this profile as a vendor-stated claim only; now independently corroborated by a third-party data provider (Tracxn).
Check current market data ↗For context only, not financial advice. Figures move daily, check the linked source for current data.
Rating dimensions · Self-serve
- Time to first value (days)
- Awaiting evidence
- Documentation quality
- Awaiting evidence
- Pricing transparency
- Awaiting evidence
- API and integrations
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01KAIROS (AI/ML engine) — four named capabilities: Smart Bid (bidding-strategy recommendations toward stated marketing goals), Adaptive KPI Optimization (automatic budget reallocation across ad groups based on CTR/CPC/CPA performance), Context Understanding (keyword-plus-ML contextual targeting positioned specifically for cookieless environments), and Predictive Analytics (historical and behavioural data used to guide campaign strategy and targeting recommendations).
- 02Cross-channel reporting — unifies platform-native metrics from walled gardens (Meta, Google) and open programmatic into one real-time UI, with five stated capabilities: predictive modelling, full-funnel analysis, channel comparison, unified reporting, and machine-learning-driven budget reallocation.
- 03Dynamic Creative Optimisation — rule-based creative-to-audience mapping by priority, KPI, and matching condition (smart or custom matching), letting a campaign serve different creative combinations to different audience/geo/KPI conditions from one configuration.
- 04Attribution — six named attribution models (Last Touch, Time Decay, Linear, Position, First Touch, MTA) plus a path-to-conversion report (conversion date, city/country, IP address, first/last impression and click detail, device, full path). Includes footfall attribution specifically for programmatic channels (display, video, native, CTV/OTT): retargets CTV/OTT-exposed users with a display ad and measures resulting store visits via an exposed-vs-control comparison, reports available after a stated 5-day lag.
- 05Audience access — first-party audience building (CRM, device, app activity, website) plus third-party DMP access, vendor-stated 100+ additional DMPs beyond the named partners (Oracle, LiveRamp, Experian, Neustar, PlaceIQ, Foursquare, Mobilewalla explicitly named), with API access available for data providers not natively integrated.
Partner ecosystem
4 named platform and measurement partnerships.
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