Technology profile · Managed partner

Eyeota

Name: Eyeota
Brand: Eyeota

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Pricing model: Not disclosed
Category: Data & Audience Intelligence
Engagement type: Managed partner
HQ: Singapore

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Summary Full Detail

Full Detail adds: Partner ecosystem (22) · Case study evidence notes (5) — further down this page.

What it is

Global audience data marketplace and data onboarding/enrichment platform. Core products: Identity (data onboarding and matching), Audience Marketplace (third-party segment access), Omnichannel Advertising (multichannel audience activation), Data Enrichment, Data Onboarding, and Social Advertising audience intelligence. Vendor-stated: 60,000+ segments across 20 verticals in 180 countries, reaching 26 billion+ devices, distributed through 60+ DSP, SSP, retail and social channel integrations.

Funding & ownership

Privately held

Wholly owned subsidiary of Dun & Bradstreet Holdings, Inc. (NYSE: DNB), acquired November 5, 2021

Eyeota itself carries no separate stock ticker or market cap since it is a wholly owned division of publicly traded Dun & Bradstreet Holdings (NYSE: DNB). Any financial standing for Eyeota should reference D&B's consolidated financials, not a standalone figure.

More detail ↗

Last checked 7 Sept 2026

For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.

Rating dimensions · Managed partner

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Distinctive asset

Now owned by Dun & Bradstreet, giving it a distinctive tie-in to D&B's offline D-U-N-S Number business identity data, positioned specifically for B2B audience targeting in a way most consumer-focused data marketplaces are not. Direct integrations named on Eyeota's own site span both demand and supply sides broadly: DV360, The Trade Desk, Adobe Advertising Cloud, Adobe Audience Manager, Amazon, LiveRamp, Equativ, Magnite, OpenX, PubMatic, Nexxen, Roku OneView, StackAdapt, Taboola, Outbrain, TransUnion, Yahoo and Zeta, among others.

Market coverage

Vendor-stated: 180 countries, 26 billion+ devices, distribution via 60+ DSP/SSP/retail/social channel partners. No further country-by-country breakdown published on the pages reviewed.