Technology profile · Managed partner
Eyeota
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
—
No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- Data & Audience Intelligence
- Engagement type
- Managed partner
- HQ
- Singapore
Full Detail is adding: Partner ecosystem (22) · Case study evidence notes (5)
What it is
Global audience data marketplace and data onboarding/enrichment platform. Core products: Identity (data onboarding and matching), Audience Marketplace (third-party segment access), Omnichannel Advertising (multichannel audience activation), Data Enrichment, Data Onboarding, and Social Advertising audience intelligence. Vendor-stated: 60,000+ segments across 20 verticals in 180 countries, reaching 26 billion+ devices, distributed through 60+ DSP, SSP, retail and social channel integrations.
Funding & ownership
Wholly owned subsidiary of Dun & Bradstreet Holdings, Inc. (NYSE: DNB), acquired November 5, 2021
Eyeota itself carries no separate stock ticker or market cap since it is a wholly owned division of publicly traded Dun & Bradstreet Holdings (NYSE: DNB). Any financial standing for Eyeota should reference D&B's consolidated financials, not a standalone figure.
More detail ↗Last checked 7 Sept 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
- Account management
- Be the first to rate this
- Campaign performance
- Be the first to rate this
- Contract flexibility
- Be the first to rate this
- Scale across markets
- Be the first to rate this
- Support responsiveness
- Be the first to rate this
- Reporting quality
- Be the first to rate this
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Distinctive asset
Now owned by Dun & Bradstreet, giving it a distinctive tie-in to D&B's offline D-U-N-S Number business identity data, positioned specifically for B2B audience targeting in a way most consumer-focused data marketplaces are not. Direct integrations named on Eyeota's own site span both demand and supply sides broadly: DV360, The Trade Desk, Adobe Advertising Cloud, Adobe Audience Manager, Amazon, LiveRamp, Equativ, Magnite, OpenX, PubMatic, Nexxen, Roku OneView, StackAdapt, Taboola, Outbrain, TransUnion, Yahoo and Zeta, among others.
Market coverage
Vendor-stated: 180 countries, 26 billion+ devices, distribution via 60+ DSP/SSP/retail/social channel partners. No further country-by-country breakdown published on the pages reviewed.
Case studies
IBM
Lowered Cost Per Effective Visit (CPEV) by 46% using Eyeota B2B Predictive Audiences.
Named client (IBM) and a specific, named metric (CPEV) rather than a generic engagement or CTR figure.
Vendor-reported, not independently verified
YouGov (audio platform)
Increased brand consideration by 9% using custom audiences.
Named client (YouGov), also quoted as a long-running partner (since 2015) elsewhere on Eyeota's site, which adds some relationship-depth context beyond a single campaign.
Vendor-reported, not independently verified
International bank
Reduced Cost Per Lead (CPL) by 89%.
Client anonymized by vertical only; an 89% reduction is a large claim that should be checked against the campaign's starting CPL before repeating externally.
Vendor-reported, not independently verified
Luxury travel brand, with Jakala
Raised brand favourability by 50%.
Agency partner (Jakala) named, end brand anonymized as a luxury travel brand.
Vendor-reported, not independently verified
Travel, B2B/telco, and financial services advertisers (Neutronian and Causal IQ data quality study)
Improved engagement and efficiency when using Neutronian-certified segments versus non-certified segments, published as separate case studies per vertical.
Structured as a controlled certified-vs-non-certified comparison rather than a single before/after campaign, a stronger evidence design, and ties to a named third-party data-quality certifier (Neutronian) rather than a purely self-reported claim.
Vendor-reported, not independently verified
, referencing third-party data-quality certification (Neutronian)
Partner ecosystem
- Display & Video 360 (DV360)
- The Trade Desk
- Adobe Advertising Cloud
- Adobe Audience Manager
- Amazon
- LiveRamp
- Equativ
- Magnite
- OpenX
- PubMatic
- Nexxen
- Roku OneView
- StackAdapt
- Taboola
- Outbrain
- TransUnion
- Yahoo
- Zeta
- Epsilon/Lotame
- Kargo
- InMobi
- Permutive
Alternatives · Data & Audience Intelligence
Compare with alternatives →Practitioner reviews
Be our first reviewer — earn a Founding Contributor badge
Nobody has filed a practitioner review of Eyeota yet, and Adkeen doesn't publish vendor-supplied scores to fill the gap. If you have run it in-market, your review becomes the first evidence other APAC buyers see — and the first reviewer of a profile is credited as a Founding Contributor.
Practitioner notes
Add a note
Short, practical context on Eyeota — pricing quirks, onboarding reality, who to ask for. New notes are reviewed by a moderator before they appear.
No notes yet.