Section 02 — MarTech Library
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Category
Data & Audience Intelligence
Data & Audience Intelligence
Data & Audience Intelligence
Engagement type
Managed partner
Managed partner
Data provider
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-stated: 180 countries, 26 billion+ devices, distribution via 60+ DSP/SSP/retail/social channel partners. No further country-by-country breakdown published on the pages reviewed.
Vendor-stated 2.5B+ unique devices per month across 19 countries and 26 offices: EMEA 810M, Americas 1B, APAC 779M unique devices monthly. Named market breakdowns (unique devices per month) include DE 92M, TR 100M, FR 81M, IT 71M, UK 67M, ES 59M, PL 50M, SA 34M, NL 23M, BE 12M, CH 9M, DK 5M in EMEA; US 581M, MX 127M, AR 64M, CA 55M, CO 59M, BR 50M in Americas; JP 144M, IN 133M, KR 85M, VN 90M, AU 31M, SG 15M, HK 13M, MY 9M in APAC.
Active across 70+ markets, 16 offices, established 2010.
Product architecture
Case studies
IBM
Lowered Cost Per Effective Visit (CPEV) by 46% using Eyeota B2B Predictive Audiences.
Vendor-reported, not independently verified
YouGov (audio platform)
Increased brand consideration by 9% using custom audiences.
Vendor-reported, not independently verified
Aggregate media activation performance table across mobile formats
Display: 0.5 to 1 percent CTR, 75 percent average viewability
Vendor-reported, not independently verified
Ogury x Lumen attention study, US and UK mobile
A bar-chart comparison of attentive seconds per 1,000 impressions across Instagram, Facebook, TikTok, Teads, an unnamed instream and inRead video entrant, and Ogury cross-environment placements, spanning roughly 554 to 3,793 attentive seconds per 1,000 impressions.
Vendor-reported, not independently verified
, third-party measurement partner Lumen
Financial services, APAC credit card acquisition
CTR improved 0.7% → 1% (+41%), CPA reduced $26 → $20 (23% reduction), 2.1x ROAS, $420K in sales on a $200K budget.
Vendor-reported, not independently verified
Telecom operator, unlimited data plan sign-ups
CTR improved 0.25% → 0.7% (+48%), CPA reduced $52 → $42 (19%), CPV reduced $0.045 → $0.035 (22%).
Vendor-reported, not independently verified
Partner ecosystem
22 named partners
10 named partners
3 named partners
Practitioner reviews
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