Technology profile · Self-serve
Display & Video 360
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- DSP
- Engagement type
- Self-serve
- HQ
- Not disclosed
Full Detail adds: Case study evidence notes (1) — further down this page.
What it is
Google's enterprise DSP, positioned as end-to-end campaign management in one tool, spanning media planning, creative development, audience management, buying and measurement, natively integrated with Analytics 360, YouTube inventory, and Google Cloud/BigQuery. Sourced from Google's own official product pages rather than a vendor-provided media kit, given no media kit was available for this entry.
Financial standing
GOOGL
NASDAQ
Publicly tradedSubsidiary of Alphabet Inc. Display & Video 360 is a product line, not a separately traded entity, financial health here means Alphabet's, not a standalone company.
Check current market data ↗For context only, not financial advice. Figures move daily, check the linked source for current data.
Rating dimensions · Self-serve
- Time to first value (days)
- Awaiting evidence
- Documentation quality
- Awaiting evidence
- Pricing transparency
- Awaiting evidence
- API and integrations
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01Campaign management — a shared workspace for media planning across guaranteed and non-guaranteed buying types, reach forecasting using a common metric across TV and digital video, automated bidding via machine learning, and enterprise-scale tools for managing and analysing thousands of campaigns at once.
- 02Data-driven creative — a Creative Workspace tying creative directly to the media plan, a Creative User Role for sharing non-sensitive data with agencies, Ad Canvas for dynamic ad creation, and sequential storytelling/messaging measured across the full sequence, not just per-ad.
- 03Advanced audience management — build audiences from campaign data (impressions, clicks, conversions) or combine lists from multiple sources, build segments from Analytics 360/Google Cloud/DV360 directly, or access Google's own first-party audience segments at scale.
- 04Premium inventory — direct deal negotiation including traditional TV, Advanced TV access via OTT and linear, consolidated YouTube buying (Google Preferred, YouTube Reserve, TrueView) with unified reporting, Programmatic Guaranteed, and a deal marketplace described as a 'shoppable storefront' for programmatic buys.
- 05Holistic measurement — vendor-stated over 180 fraud-detection filters plus a global review team, and the first platform to implement the ads.txt standard. Active View viewability is stated to be measured directly on every impression, not sampled or extrapolated. Reach and frequency are de-duplicated across devices, campaigns, inventory and formats. TV Ad Explorer surfaces recent-airing TV campaign data as soon as one day after airing.
Case studies
Reckitt (Airborne brand)
Reached over 11 million CTV households. iSpot measurement (an independent third-party TV measurement platform, not Google's own claim) calculated the campaign generated 2.2 million more viewers, an 18% reach increase versus TV alone.
Third-party measured
iSpot.tv, cited directly as the incremental-reach measurement source, not Google's own self-reported measurement
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Practitioner notes
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