Technology profile · Managed partner

Digital Turbine

Name: Digital Turbine
Brand: Digital Turbine

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Pricing model: Not disclosed
Category: SSP & Ad Supply
Engagement type: Managed partner
HQ: United States

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Summary Full Detail

Full Detail adds: Partner ecosystem (10) · Case study evidence notes (12) — further down this page.

What it is

Full-stack mobile growth platform spanning three named product lines: DT Launchpad (app distribution across traditional app stores, on-device preloads, and alternative pathways, including SingleTap, a frictionless install technology that bypasses the app store entirely), DT Ads (full-funnel mobile advertising and monetization, inherited largely from the Fyber and AdColony acquisitions, including DT Exchange, DT FairBid mediation, and DT Offer Wall), and DT Ignite (on-device content and app discovery surfaces, monetizing the device home screen and lock screen experience itself, inherited from the original Digital Turbine/LogiaDeck on-device business). Vendor-stated: 82,000+ SDK-integrated apps, 1 billion+ devices, 3 billion+ users reached.

Financial standing

APPS

Nasdaq

Publicly traded

Publicly traded (Nasdaq: APPS)

Market cap intentionally not stored as a static figure since share price is live; use the Google Finance link for a current quote. Digital Turbine's stock experienced significant volatility and decline in 2023-2024 following guidance cuts and softer On-Device segment performance; this should be understood as part of the company's public-market history and checked against current filings before assuming current financial health.

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For context only, not financial advice. Figures move daily, check the linked source for current data.

Rating dimensions · Managed partner

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Product architecture

01DT Launchpad: app growth across traditional app stores, on-device preloads, and alternative distribution pathways, including SingleTap (frictionless installs that bypass the app store flow entirely) and Dynamic Installs.
02DT Ads: full-funnel mobile advertising and monetization built substantially on the AdColony and Fyber acquisitions, comprising DT Exchange (programmatic ad exchange/SSP), DT FairBid (in-app mediation), DT Offer Wall (rewarded-ad monetization), DT Growth, and DT Creative Lab.
03DT Ignite: on-device content and app discovery, monetizing the home screen and lock screen experience directly (the original Digital Turbine/LogiaDeck business line), including Ignite Notifications and Games Hub.
04ONE store, Preloads, On-Device, and App Select: named distribution and device-partnership products sitting alongside Launchpad, reflecting Digital Turbine's direct commercial relationships with OEMs and carriers rather than developer-only integrations.
05DT iQ: an AI-powered optimization engine named as the intelligence layer underlying both DT Ads (measurable advertiser outcomes) and DT Ignite (relevant app/content discovery), positioned as shared infrastructure across the ad and device-engagement businesses rather than a separate product.

Distinctive asset

On-device distribution (preloads negotiated directly with OEMs and mobile carriers, activated the moment a consumer sets up a new phone) is a genuinely distinctive, hard-to-replicate distribution channel most app-growth and ad-tech platforms do not have, since it requires direct commercial relationships with device manufacturers and carriers rather than only publisher or app-developer integrations. Named client logos span both major consumer brands (Starbucks, Walmart, McDonald's, Samsung, Verizon, Motorola) and mobile-native publishers (MyFitnessPal, Zynga, Pandora, AccuWeather), reflecting the platform's dual position serving both brand advertisers and app publishers/developers.

Market coverage

Vendor-stated: 1 billion+ devices, 3 billion+ users, 82,000+ SDK-integrated apps. Per a 2021-era figure (Fyber acquisition announcement), the platform had been adopted by 40+ mobile operators and OEMs worldwide and delivered 3 billion+ app preloads cumulatively; global offices are named in Austin (HQ), Arlington, Durham, Mumbai, San Francisco, Singapore and Tel Aviv per the same 2021 announcement, giving it a genuine APAC presence via Mumbai and Singapore specifically.