Section 02 — MarTech Library

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Equativ

Category

SSP & Ad Supply

Engagement type

Managed partner

Pricing model

Not disclosed

Market coverage

Vendor-stated: 1 billion+ devices, 3 billion+ users, 82,000+ SDK-integrated apps. Per a 2021-era figure (Fyber acquisition announcement), the platform had been adopted by 40+ mobile operators and OEMs worldwide and delivered 3 billion+ app preloads cumulatively; global offices are named in Austin (HQ), Arlington, Durham, Mumbai, San Francisco, Singapore and Tel Aviv per the same 2021 announcement, giving it a genuine APAC presence via Mumbai and Singapore specifically.

No market data yet

Vendor-stated: operates in the US, Europe, Latin America and Asia per Wikipedia and Equativ's own 2023 investment press release, which specifically notes the US already represented 40% of revenue as of that announcement. Management team split across Paris, New York and London per Wikipedia; 800+ employees as of 2025 per Wikipedia, versus close to 500 at the 2022 rebrand, roughly 60% headcount growth in three years.

Product architecture

5 components