Technology profile · Managed partner
Digital Turbine
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- Pricing model
- Not disclosed
- Category
- SSP & Ad Supply
- Engagement type
- Managed partner
- HQ
- United States
Full Detail is adding: Partner ecosystem (10) · Case study evidence notes (12)
What it is
Full-stack mobile growth platform spanning three named product lines: DT Launchpad (app distribution across traditional app stores, on-device preloads, and alternative pathways, including SingleTap, a frictionless install technology that bypasses the app store entirely), DT Ads (full-funnel mobile advertising and monetization, inherited largely from the Fyber and AdColony acquisitions, including DT Exchange, DT FairBid mediation, and DT Offer Wall), and DT Ignite (on-device content and app discovery surfaces, monetizing the device home screen and lock screen experience itself, inherited from the original Digital Turbine/LogiaDeck on-device business). Vendor-stated: 82,000+ SDK-integrated apps, 1 billion+ devices, 3 billion+ users reached.
Financial standing
APPS
Nasdaq
Publicly tradedPublicly traded (Nasdaq: APPS)
Market cap intentionally not stored as a static figure since share price is live; use the Google Finance link for a current quote. Digital Turbine's stock experienced significant volatility and decline in 2023-2024 following guidance cuts and softer On-Device segment performance; this should be understood as part of the company's public-market history and checked against current filings before assuming current financial health.
Check current market data ↗For context only, not financial advice. Figures move daily, check the linked source for current data.
Rating dimensions · Managed partner
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Product architecture
- 01DT Launchpad: app growth across traditional app stores, on-device preloads, and alternative distribution pathways, including SingleTap (frictionless installs that bypass the app store flow entirely) and Dynamic Installs.
- 02DT Ads: full-funnel mobile advertising and monetization built substantially on the AdColony and Fyber acquisitions, comprising DT Exchange (programmatic ad exchange/SSP), DT FairBid (in-app mediation), DT Offer Wall (rewarded-ad monetization), DT Growth, and DT Creative Lab.
- 03DT Ignite: on-device content and app discovery, monetizing the home screen and lock screen experience directly (the original Digital Turbine/LogiaDeck business line), including Ignite Notifications and Games Hub.
- 04ONE store, Preloads, On-Device, and App Select: named distribution and device-partnership products sitting alongside Launchpad, reflecting Digital Turbine's direct commercial relationships with OEMs and carriers rather than developer-only integrations.
- 05DT iQ: an AI-powered optimization engine named as the intelligence layer underlying both DT Ads (measurable advertiser outcomes) and DT Ignite (relevant app/content discovery), positioned as shared infrastructure across the ad and device-engagement businesses rather than a separate product.
Distinctive asset
On-device distribution (preloads negotiated directly with OEMs and mobile carriers, activated the moment a consumer sets up a new phone) is a genuinely distinctive, hard-to-replicate distribution channel most app-growth and ad-tech platforms do not have, since it requires direct commercial relationships with device manufacturers and carriers rather than only publisher or app-developer integrations. Named client logos span both major consumer brands (Starbucks, Walmart, McDonald's, Samsung, Verizon, Motorola) and mobile-native publishers (MyFitnessPal, Zynga, Pandora, AccuWeather), reflecting the platform's dual position serving both brand advertisers and app publishers/developers.
Market coverage
Vendor-stated: 1 billion+ devices, 3 billion+ users, 82,000+ SDK-integrated apps. Per a 2021-era figure (Fyber acquisition announcement), the platform had been adopted by 40+ mobile operators and OEMs worldwide and delivered 3 billion+ app preloads cumulatively; global offices are named in Austin (HQ), Arlington, Durham, Mumbai, San Francisco, Singapore and Tel Aviv per the same 2021 announcement, giving it a genuine APAC presence via Mumbai and Singapore specifically.
Case studies
Funvent Studios, with Xiaomi
Exceeded planned ROAS goals by 115% using DT and Xiaomi's ROAS bidding model.
Named client and named OEM partner (Xiaomi), dated February 2026, tied to a specific named bidding model rather than the platform broadly.
Vendor-reported, not independently verified
Playrix
Unlocked incremental growth (specific percentage not visible in the index summary).
Named client (a major mobile game publisher); full case study not independently opened.
Vendor-reported, not independently verified
Wall's (Unilever ice cream brand)
Exceeded benchmarks with a 19% engagement rate on an interactive mobile campaign.
Named brand, tied to the Brands and Agencies audience segment specifically rather than app-developer user acquisition or monetization.
Vendor-reported, not independently verified
LIVE Score (DTX)
Boosted eCPMs by 50% and unlocked new revenue with DT Exchange.
Named client, tied to a specific named product (DT Exchange) under the Monetization use case.
Vendor-reported, not independently verified
AnyMind
4.7x increase in revenue for publishers year-over-year through the Digital Turbine and AnyMind partnership.
Named partner (AnyMind, a regional Asia-based marketing technology company), a partnership-level result rather than a single end-client campaign.
Vendor-reported, not independently verified
Kenvue's Stayfree brand
Reimagined period-related conversation through gamified mobile engagement across generations.
Named brand (Stayfree, owned by Kenvue, the Johnson & Johnson consumer health spinoff) and named campaign theme; specific quantified metric not visible in the index summary.
Vendor-reported, not independently verified
OneFootball
Up to 49% month-over-month eCPM growth on DT Exchange following SDK integration.
Named client, tied to a specific named product (DT Exchange) and technical integration method (SDK).
Vendor-reported, not independently verified
Pocket FM
Boosted incremental revenue by 15% with DT Offer Wall in its rewarded ads stack.
Named client, tied to a specific named product (DT Offer Wall).
Vendor-reported, not independently verified
The Co-operative Group, with Dentsu
Achieved significant user base scale in the UK, reaching 20,000 installs per week.
Named client and named agency (Dentsu, also profiled in this library), an absolute installs-per-week figure rather than a percentage lift.
Vendor-reported, not independently verified
Moovit
Grew eCPM by 42% with DT Exchange brand campaigns.
Named client, tied to a specific named product (DT Exchange).
Vendor-reported, not independently verified
365Scores
Boosted eCPM by 22% with DT Exchange, driving steady ad revenue growth.
Named client, tied to a specific named product (DT Exchange).
Vendor-reported, not independently verified
Magazine Luiza (Magalu)
Turned installs into lasting engagement at scale in LATAM.
Named client (a major Brazilian retailer), specific quantified metric not visible in the index summary.
Vendor-reported, not independently verified
Partner ecosystem
- Samsung
- Motorola
- Verizon
- Xiaomi
- Dentsu
- AnyMind
- MyFitnessPal
- Zynga
- Pandora
- AccuWeather
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