ADKEEN

Section 03 — Benchmarks

Public evidence first. Then the practitioners correct it.

Adkeen benchmarks are built from publicly available evidence and progressively strengthened through validation from APAC media practitioners.

Industry cuts are not populated in the observation set yet. See the industry section below to contribute the first credible figures.

DV360 Display · Singapore

Invalid Traffic

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.01%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of traffic judged non-human or non-legitimate. Treat it as a supply-hygiene warning light.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Industry benchmarks

No one has published a credible APAC industry benchmark yet. Be the first.

Industry cuts are the most requested and least evidenced layer of APAC media data. Every submission is attributed, weighted and published with its caveats intact.