ADKEEN

Benchmarks — Vietnam

Programmatic Video benchmarks for Vietnam

Every published Programmatic Video figure Adkeen holds for Vietnam, each with its source, methodology, caveats and position on the validation ladder.

At a glance

  • CPV — USD 0.03
  • CTR — 0.00%
  • Viewability — 0.82%
  • CPM — USD 6.00
  • Invalid Traffic — 0.01%
  • VTR — 0.32%

Last verified 2026-08-26

How these grades work →

Programmatic Video · Vietnam

CPV

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 0.03

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Cost per counted video view. The view definition differs by platform, so compare with care.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Programmatic Video · Vietnam

CTR

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.00%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of impressions that produced a click. A relevance signal, not an outcome.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Programmatic Video · Vietnam

Viewability

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.82%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of impressions that actually had a chance to be seen. A media-quality measure, not performance.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Programmatic Video · Vietnam

CPM

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 6.00

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Cost to reach a thousand impressions. It prices attention supply, not campaign quality.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Programmatic Video · Vietnam

Invalid Traffic

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.01%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of traffic judged non-human or non-legitimate. Treat it as a supply-hygiene warning light.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Programmatic Video · Vietnam

VTR

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.32%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of views completed to the platform's threshold. A creative-retention signal.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Other channels in Vietnam

DV360 DisplayDV360 VideoGoogle SearchLinkedInMetaPerformance MaxProgrammatic DisplayTikTokYouTube

Programmatic Video in other markets

AustraliaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandPhilippinesSingaporeThailand