Glossary
CPV
Media cost divided by the number of video views generated.
Definition
Media cost divided by the number of video views generated.
Why it matters
CPV is the standard efficiency metric for video and CTV buys, and the number most video budgets get benchmarked against.
Key consideration
What counts as a "view" varies by platform — 2 seconds, 3 seconds, and 30% of duration are all real definitions in active use. Never compare CPV across platforms without confirming the view definition first.
Related terms
Related benchmarks
APAC benchmarks for this metric are broken out by market and channel.
See CPV benchmarks →Practitioner notes
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