ADKEEN

Benchmarks — New Zealand

Performance Max benchmarks for New Zealand

Every published Performance Max figure Adkeen holds for New Zealand, each with its source, methodology, caveats and position on the validation ladder.

At a glance

  • CPA — USD 54.89
  • ROAS — 3.50×
  • Invalid Traffic — 0.01%

Last verified 2026-08-26

How these grades work →

Performance Max · New Zealand

CPA

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 54.89

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

What one completed action costs. Highly sensitive to how each advertiser defines the action.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Performance Max · New Zealand

ROAS

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

3.50×

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Revenue returned per unit of spend, on the platform's own attribution.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Performance Max · New Zealand

Invalid Traffic

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade D

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.01%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade D · confidence Low-Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

D

Confidence

Low-Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of traffic judged non-human or non-legitimate. Treat it as a supply-hygiene warning light.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Other channels in New Zealand

DV360 DisplayDV360 VideoGoogle SearchLinkedInMetaProgrammatic DisplayProgrammatic VideoTikTokYouTube

Performance Max in other markets

AustraliaHong KongIndiaIndonesiaJapanMalaysiaPhilippinesSingaporeThailandVietnam