Glossary
ROAS
Revenue generated per dollar of media spend, calculated as revenue divided by ad spend.
Definition
Revenue generated per dollar of media spend, calculated as revenue divided by ad spend.
Why it matters
ROAS is the metric that connects media performance directly to revenue, which is why it dominates e-commerce and retail media reporting specifically.
Key consideration
ROAS ignores margin. A 5x ROAS on a low-margin product can be less profitable than a 2x ROAS on a high-margin one — always pair ROAS with contribution margin before calling a campaign a success.
Related terms
Related benchmarks
APAC benchmarks for this metric are broken out by market and channel.
See ROAS benchmarks →Run the numbers
Calculate this →Practitioner notes
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