ADKEEN

Benchmarks — Indonesia

TikTok benchmarks for Indonesia

Every published TikTok figure Adkeen holds for Indonesia, each with its source, methodology, caveats and position on the validation ladder.

At a glance

  • ROAS — 2.21×
  • CPA — USD 18.01
  • CPC — USD 0.56
  • VTR — 0.25%
  • Invalid Traffic — 0.01%
  • CPM — USD 5.04

Last verified 2026-08-26

How these grades work →

TikTok · Indonesia

ROAS

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

2.21×

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Revenue returned per unit of spend, on the platform's own attribution.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

CPA

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 18.01

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

What one completed action costs. Highly sensitive to how each advertiser defines the action.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

CPC

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 0.56

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

What one click costs on average. Rising CPC usually means auction pressure, not worse creative.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

VTR

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.25%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of views completed to the platform's threshold. A creative-retention signal.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

Invalid Traffic

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.01%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of traffic judged non-human or non-legitimate. Treat it as a supply-hygiene warning light.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

CPM

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 5.04

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Cost to reach a thousand impressions. It prices attention supply, not campaign quality.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

CPL

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 28.31

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Cost of a captured lead before any qualification. Lead quality is not in this number.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

CPV

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

USD 0.01

All figures are in US dollars (USD) across every market.

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Cost per counted video view. The view definition differs by platform, so compare with care.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

CTR

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.01%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of impressions that produced a click. A relevance signal, not an outcome.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

Viewability

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.40%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of impressions that actually had a chance to be seen. A media-quality measure, not performance.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

TikTok · Indonesia

CVR

Public baseline — awaiting practitioner validationStep 1 of 5 on the validation ladder

Directional — modeled, not measured · Grade C

Modeled planning estimate, synthesised from aggregated public benchmark research and platform documentation over time, not a single named vendor. Use for planning and diagnostics; replace with account trailing benchmark when available.

0.02%

Evidence gap

This benchmark needs more evidence to be reliable

Evidence grade C · confidence Medium. Practitioner data is what moves it up the ladder.

Period

2026

Evidence grade

C

Confidence

Medium

Comparability

Medium

Source

Adkeen Benchmark Synthesis

Last verified

2026-08-26

What this means

Share of clicks that converted. Landing experience and offer usually dominate this figure.

Methodology

Planning values synthesised from aggregated public benchmark research, platform documentation and market cost data gathered over time, normalised into a single per-market, per-channel planning set in USD. Not a single named vendor or proprietary panel. No credible public dataset provides every metric for every channel across all 11 markets — this is stated directly in the underlying methodology. Genuinely missing combinations are shown as such, not estimated.

Other channels in Indonesia

DV360 DisplayDV360 VideoGoogle SearchLinkedInMetaPerformance MaxProgrammatic DisplayProgrammatic VideoYouTube

TikTok in other markets

AustraliaHong KongIndiaJapanMalaysiaNew ZealandPhilippinesSingaporeThailandVietnam