Glossary
CPC
Media cost divided by the number of clicks generated.
Definition
Media cost divided by the number of clicks generated.
Why it matters
CPC is the standard efficiency metric for click-driven channels like search and social, and the number most budget conversations start with.
Key consideration
A click is not an outcome. A low CPC with a high bounce rate is worse than a higher CPC that converts — CPC should never be reported without a downstream metric alongside it.
Related terms
Related benchmarks
APAC benchmarks for this metric are broken out by market and channel.
See CPC benchmarks →Run the numbers
Calculate this →Practitioner notes
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