Commerce

Measurement connecting advertising exposure to transactions using a retailer's own customer or sales data.

Customers who purchase from a brand for the first time within the defined measurement period.

Retailer audience activation across external websites, apps or media environments, using the retailer's own data.

Advertising delivered within a retailer's own website or application.

An audience defined using a retailer's customer, transaction or behavioural data.

Advertising delivered through a retailer's owned digital or physical media environments using retailer data and audiences.

A retailer-operated advertising ecosystem that allows brands to reach shoppers using retailer-owned inventory and data.

Paid product placement within a retailer's search or shopping environment.

Commerce media platform spanning a Commerce DSP (Commerce Max), Commerce SSP (Commerce Grid), and retail monetization (Commerce Yield). Includes a live product-ads integration surfacing inventory within ChatGPT shopping queries.

Superapp advertising platform spanning both online and offline (out-of-home) formats across Grab's ride-hailing, food delivery, grocery delivery and financial services ecosystem. Ad formats include native Masthead, Native Image/Video, Rewarded Image/Video/Lead Generation, GrabFood home-screen and search placements, and physical out-of-home formats (car wraps, bike boards). A self-serve Ad Manager lets any merchant launch an ad in a vendor-stated 3 minutes without dedicated marketing expertise, alongside a managed-service path for enterprise brands (the McDonald's and Coca-Cola case studies below).

Retail media advertising suite for Lazada, split into On-Platform Solutions (Sponsored Max, Mega Sales Accelerator, Sponsored Discovery, Sponsored Brand Boost, Sponsored Brand Search, Sponsored Display) and Off-Platform Solutions (Sponsored Affiliate, Direct Matching, External Traffic Campaign, Sponsored Media, and Collaborative Ads run through both Meta and Google, including a named "Performance Max for Lazada" integration). Vendor-stated (lazadasolutions.com, 2026): more than 400,000 brands and sellers have used the platform.

Retail media advertising platform native to Shopee, Southeast Asia's largest e-commerce marketplace by gross merchandise value. Sellers advertise directly on-platform (Product Search Ads, Shop Search Ads, Discovery Ads, Display Ads, Boost Ads) and, per the Singapore storefront's own navigation, can also route Google Ads and Facebook Ads campaigns through Shopee as an "off-platform ads" management layer, positioning Shopee itself as an ad intermediary beyond its own marketplace inventory.