ADKEEN

Glossary

Retail Audience

An audience defined using a retailer's customer, transaction or behavioural data.

Retail & Commerce MediaFoundationSource: Industry consensus

Definition

An audience defined using a retailer's customer, transaction or behavioural data.

Related terms

Closed-Loop MeasurementMeasurement connecting advertising exposure to transactions using a retailer's own customer or sales data.

Practitioner notes

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