Glossary

Retail Media Network

A retailer-operated advertising ecosystem that allows brands to reach shoppers using retailer-owned inventory and data.

Retail & Commerce MediaFoundationAlso called: RMNSource: Industry consensus

Definition

A retailer-operated advertising ecosystem that allows brands to reach shoppers using retailer-owned inventory and data.

Related terms

Closed-Loop MeasurementMeasurement connecting advertising exposure to transactions using a retailer's own customer or sales data.Retail MediaAdvertising delivered through a retailer's owned digital or physical media environments using retailer data and audiences.

Practitioner notes

Add a note

This glossary gets stronger with every contribution — add what you know about Retail Media Network in practice, or flag what needs fixing. Notes post immediately and are visible to everyone.

No notes yet.

← All glossary terms