Glossary

Retail Media Network

A retailer-operated advertising ecosystem that allows brands to reach shoppers using retailer-owned inventory and data.

Retail & Commerce MediaFoundationAlso called: RMNSource: Industry consensus

Definition

A retailer-operated advertising ecosystem that allows brands to reach shoppers using retailer-owned inventory and data.

Related terms

Closed-Loop MeasurementMeasurement connecting advertising exposure to transactions using a retailer's own customer or sales data.Retail MediaAdvertising delivered through a retailer's owned digital or physical media environments using retailer data and audiences.

Practitioner notes

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