ADKEEN

Glossary

Retail Media

Advertising delivered through a retailer's owned digital or physical media environments using retailer data and audiences.

Retail & Commerce MediaFoundationSource: Industry consensus

Definition

Advertising delivered through a retailer's owned digital or physical media environments using retailer data and audiences.

Related terms

Retail Media NetworkA retailer-operated advertising ecosystem that allows brands to reach shoppers using retailer-owned inventory and data.

Practitioner notes

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