Technology profile · Managed partner
InMobi
Reviews are scoped by engagement type. Scores reflect only the dimensions that apply to how this vendor is actually bought in APAC.
Composite
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No verified practitioner reviews yet
- Pricing model
- Not disclosed
- Category
- SSP & Ad Supply
- Engagement type
- Managed partner
- HQ
- Not disclosed
Full Detail adds: Case study evidence notes (4) — further down this page.
What it is
Mobile-first advertising platform combining owned direct publisher supply (SDK embedded in-app, giving hardware/OS-level data access) with a full managed-service layer on top, creative production, campaign execution, and measurement. Genuinely spans a self-serve-to-fully-managed spectrum: Open Exchange (self-serve RTB, no curation) through Auction Packages (pre-curated, always-on) through Standard Deals/PMPs (custom, audience-targeted) to Brand IO/Managed Services (InMobi runs the full campaign end to end, fixed CPM pricing). The case studies reviewed are overwhelmingly from the managed-service end of that spectrum, not the self-serve one.
Funding & ownership
Funding raised
Total-raised figures vary significantly across data providers ($266M to $964M depending on source), not restated here with false precision. What is well-corroborated: a $350M debt financing round closed in December 2025, and the company achieved unicorn status following SoftBank's landmark $200M investment in 2011.
Most recent investors
Debt financing round, December 2025, with participation including Elham Credit Partners.
Last checked 30 Aug 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
- Account management
- Awaiting evidence
- Campaign performance
- Awaiting evidence
- Contract flexibility
- Awaiting evidence
- Scale across markets
- Awaiting evidence
- Support responsiveness
- Awaiting evidence
- Reporting quality
- Awaiting evidence
These are the dimensions this vendor will be scored on. Nothing is scored until a verified practitioner submits one.
Product architecture
- 01InMobi Identity Graph — 265M+ device identifiers (MAIDs, cookies, IPs, HEMs, Glance IDs, synthetic IDs) stitched and activated across campaigns, collecting up to 80 distinct data points, 48 times a day, at the hardware/OS level via direct SDK integration.
- 02Supply-path compliance — vendor-stated 100% compliance with app-ads.txt, sellers.json and the SupplyChain (schain) Object, 95% direct supply on app-ads.txt/ads.txt, and stated 100% supply-path transparency. Accessible through 120+ external DSPs for buyers who prefer to transact outside InMobi's own managed layer.
- 03CTV and DOOH-to-mobile — CTV inventory positioned as 100% living-room-quality full-screen ads with cross-device retargeting back to mobile. Separately, a DOOH-to-mobile product uses polygon/viewshed location mapping to build a custom audience from people exposed to an out-of-home ad, then retargets them on mobile.
- 04Household Amplification targeting — extends targeting from an individual user to other identified members of the same household via shared device usage and browsing patterns, positioned for family-purchase-decision categories (insurance, streaming, home goods).
Distinctive asset
Became a unicorn in 2011, reaching a second unicorn-scale valuation event in under two years by 2020. Named on CNBC's Disruptor 50 list (2019) and ranked among the world's top innovative companies in vendor-cited recognition. Real named app/publisher supply examples across the reviewed deck include Candy Crush Saga, Subway Surfers, Twitch, Samsung, LINE Webtoon, MX Player, Flipboard, and The Straits Times.
Market coverage
Real APAC reach by market (vendor-stated): Indonesia 106M, Philippines 58M, Australia 18M, Vietnam 35M, Thailand 43M, Malaysia 20M, Myanmar 8M, Hong Kong 6M, New Zealand 4M, Singapore 5M, Taiwan 5M, Cambodia 3M. Broader claimed reach: APAC 620M+, China 800M+, North America 296M+, Latin America 105M+.
Case studies
Tourism Tasmania, Australia
3.7M impressions, 84.13% VCR (video format), 1.42% CTR (rich media format), 10% brand uplift measured via InMobi's own Brand Lift Study.
Vendor-reported, not independently verified
Uniqlo Smart Coupons campaign
3,161,009 total impressions, 27,587 clicks (0.87% CTR), 3,237 coupon claims, 804 redemptions (25% redemption rate on claims).
Vendor-reported, not independently verified
tiket.com, Indonesia (2018 Ramadan season)
8,000 highest daily downloads recorded, 2x YoY growth in app downloads (2017-2019), 20% average booking rate, 2.5x incremental downloads during peak season.
Client-provided, not vendor-measured
tiket.com, not InMobi's own measurement
Lufthansa Awareness Campaign, India
2.85% CTR, 11.3M impressions.
Vendor-reported, not independently verified
Practitioner reviews
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Practitioner notes
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