Section 02 — MarTech Library
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Category
SSP & Ad Supply
SSP & Ad Supply
SSP & Ad Supply
Engagement type
Managed partner
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Real APAC reach by market (vendor-stated): Indonesia 106M, Philippines 58M, Australia 18M, Vietnam 35M, Thailand 43M, Malaysia 20M, Myanmar 8M, Hong Kong 6M, New Zealand 4M, Singapore 5M, Taiwan 5M, Cambodia 3M. Broader claimed reach: APAC 620M+, China 800M+, North America 296M+, Latin America 105M+.
No market data yet
Vendor-stated: 1 billion+ devices, 3 billion+ users, 82,000+ SDK-integrated apps. Per a 2021-era figure (Fyber acquisition announcement), the platform had been adopted by 40+ mobile operators and OEMs worldwide and delivered 3 billion+ app preloads cumulatively; global offices are named in Austin (HQ), Arlington, Durham, Mumbai, San Francisco, Singapore and Tel Aviv per the same 2021 announcement, giving it a genuine APAC presence via Mumbai and Singapore specifically.
Product architecture
Case studies
Tourism Tasmania, Australia
3.7M impressions, 84.13% VCR (video format), 1.42% CTR (rich media format), 10% brand uplift measured via InMobi's own Brand Lift Study.
Vendor-reported, not independently verified
Uniqlo Smart Coupons campaign
3,161,009 total impressions, 27,587 clicks (0.87% CTR), 3,237 coupon claims, 804 redemptions (25% redemption rate on claims).
Vendor-reported, not independently verified
No case studies yet
Funvent Studios, with Xiaomi
Exceeded planned ROAS goals by 115% using DT and Xiaomi's ROAS bidding model.
Vendor-reported, not independently verified
Playrix
Unlocked incremental growth (specific percentage not visible in the index summary).
Vendor-reported, not independently verified
Partner ecosystem
None listed
2 named partners
10 named partners
Practitioner reviews
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No reviews yet — be the first to file one
No reviews yet — be the first to file one