Technology profile · Managed partner
Pixalate
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- Pricing model
- Not disclosed
- Category
- Verification, Quality & Brand Safety
- Engagement type
- Managed partner
- HQ
- United States
Full Detail is adding: Partner ecosystem (14) · Case study evidence notes (5)
What it is
Ad fraud protection, privacy and compliance analytics platform spanning Connected TV, Mobile Apps and Websites. Core products: Analytics (fraud, brand safety and viewability monitoring), Blocking (pre-bid invalid-traffic prevention), Media Rating Terminal or MRT (a discovery and evaluation tool used directly by named customers Criteo and LinkedIn to vet supply quality), and Publisher/Seller Trust Indexes (public rankings of app and SSP quality). Also produces free, publicly published research: quarterly regional IVT benchmark reports, an SDK Trust Index (source-code audits of ad/data-broker SDKs), an OpenEPG Show Index (CTV/mobile show-level rankings), a Know Your Developer child-safety tool, and an open-source AdFraud IOC-DB threat-intelligence feed.
Funding & ownership
Private, venture-backed
No stock ticker or market cap applies; Pixalate is privately held with no disclosed valuation found in sources reviewed. Revenue and funding figures above come from third-party aggregators (Latka, CB Insights), not Pixalate's own disclosure, and should be treated accordingly.
More detail ↗Last checked 10 Sept 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
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- Support responsiveness
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- Reporting quality
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Product architecture
- 01Analytics: real-time monitoring for fraud, brand safety and display viewability across CTV, Mobile Apps and Websites, vendor-stated to cover 5+ million apps, 80+ million domains and 300+ million OTT devices, detecting 35+ types of invalid traffic.
- 02Blocking: pre-bid invalid-traffic prevention, vendor-stated as blocking 40+ types of IVT before spend occurs, including a named CTV Bundle ID to App Store ID mapping tool for real-time authentication of CTV bid requests, and a dedicated IPv6 data center blocklist (launched 2026) extending fraud protection to 3,000+ cloud providers including Alibaba and Tencent.
- 03Media Rating Terminal (MRT): a discovery and supply-evaluation tool used directly by named customers (Criteo, LinkedIn) to vet publisher and seller quality across invalid traffic, brand safety and authorized-seller status.
- 04Publisher Trust Indexes and Seller Trust Indexes: public-facing rankings (200+ unique Pixalate Top 100 rankings) covering CTV and Mobile apps across Google, Apple, Roku and Amazon app stores; the Seller Trust Index specifically ranks SSPs on arbitrage versus publisher-direct behavior, described by Pixalate as the category's first such independent ranking.
- 05Research and compliance tools: quarterly regional IVT benchmark reports, an SDK Trust Index (source-code audits of ad and data-broker SDKs for FTC Section 5 and app-store compliance risk, covering 698 SDKs in its Q2 2026 edition), an OpenEPG Show Index (CTV/mobile show-level rankings), a Know Your Developer child-online-safety checker, and an open-source AdFraud IOC-DB threat-intelligence feed.
Distinctive asset
MRC-certified for display ad viewability (per Crunchbase-sourced company description), a materially stronger evidence tier than a self-reported metric. Pixalate publishes a genuinely unusual volume of free, public-facing research and tools relative to its size: quarterly IVT benchmark reports by region (its Q2 2026 North America report found 39% IVT on US mobile apps and 25% on CTV), the Seller Trust Index (described on its own site as "the ad industry's first independent SSP ranking on arbitrage vs. publisher direct"), and the OpenEPG Show Index (described as "programmatic's first CTV show-level rankings," ranking over 532,100 streaming TV shows as of its July 2026 edition). UNICEF has separately recognized Pixalate's COPPA-compliance technology as a "key innovation" in protecting children's online privacy, a named third-party endorsement from a globally recognized child-safety organization.
Market coverage
Named global offices: McLean, Virginia (US HQ); London, UK; Dublin, Ireland (EU); and Singapore, per its own site footer, giving it coverage across North America, EMEA and APAC. Its own site states analysis across "4 Global Regions."
Case studies
Yahoo
Quoted describing Pixalate's CTV and mobile app ratings as helping "drive further visibility into the programmatic ad supply chain" as CTV spend grows.
Named client and named quoted individual (Patrick McCormack, Vice President, Global Partnerships at Yahoo). No numeric result included in the quote.
Vendor-reported, not independently verified
, testimonial
XUMO
Quoted describing Pixalate's Publisher Trust Index as important for expanding CTV/mobile app footprint into premium apps beyond a handful of household names.
Named client and named quoted individual (Jerrold Son, Executive Director, Ad Operations at XUMO). No numeric result included in the quote.
Vendor-reported, not independently verified
, testimonial
Criteo, via PubMatic
Quoted: the Media Rating Terminal (MRT) "offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally."
Named quoted individual (Eric Bozinny, Senior Director, Marketplace Quality, PubMatic) speaking on behalf of Criteo's use of the product; slightly unusual attribution structure (a PubMatic executive quoted about Criteo's usage) worth noting.
Vendor-reported, not independently verified
, testimonial
Quoted: LinkedIn uses the MRT "to evaluate publishers," citing invalid traffic, Pixalate advisories, inventory by region, and authorized sellers among the metrics used, to ensure quality and safety of LAN (LinkedIn Audience Network) inventory.
Named client and named quoted individual (François Zolezzi, Head of Supply Quality, Criteo, quoted describing LinkedIn's usage; attribution in the source material is somewhat unclear on which company the quote speaks for).
Vendor-reported, not independently verified
, testimonial
Independent Expenditure (US political ad buyer), election cycle campaign
Quoted: working with Pixalate during a past election cycle provided transparency the buyer "was unable to find elsewhere," crediting Pixalate's OTT accreditations specifically with helping eliminate IVT, improve viewability, and maximize ad spend during the pandemic.
Named quoted individual (Priscilla Aybar, Digital Director, Independent Expenditure). Notable as Pixalate's only named political/election-context testimonial among those reviewed.
Vendor-reported, not independently verified
, testimonial
Partner ecosystem
- ByteDance
- PubMatic
- OpenX
- Yahoo
- Criteo
- Baidu
- Digital Turbine
- Equativ
- Kinesso
- Magna Global
- Mediavine
- MiQ
- Verve
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